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Dance Dance Revolution Toys at Burger King

Konami and Burger King Corporation Invite Kids to Get up and Get Active

Exclusive Dance Dance Revolution® Premiums Available at BURGER KING® Restaurants With the Purchase of a Kids Meal Throughout December 2006

REDWOOD CITY, Calif. -- Dec. 4, 2006 -- Konami Digital Entertainment, Inc. and Burger King Corporation should have children dancing at the dinner table this holiday season with an unbeatable combo that delivers the fun and excitement of the world's #1-selling dance video game -- Dance Dance Revolution® -- to children everywhere. Participating BURGER KING® restaurants nationwide will offer one of eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids Meal from Dec. 4 through 31 or while supplies last.

"Dance Dance Revolution and BURGER KING® restaurants will get in the groove this holiday season, as we promote fitness to our youth in fun and exciting ways," said Catherine Fowler, senior vice president of sales and marketing at Konami Digital Entertainment, Inc. "Children can enjoy a BK™ Kids Meal that includes smart menu choices such as low fat milk and apple sauce and then get motivated to dance the afternoon away by receiving a one-of-a-kind DDR premium."

Burger King Corporation will support the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an online micro site at http://www.bk.com/dance.

"Dance Dance Revolution is a unique, entertaining resource that allows kids of all ages to have fun while being physically active," said Martha Tomas Flynn, senior director of sponsorships and promotions, Burger King Corporation. "By providing DDR toy premiums with BURGER KING® Kids Meals, the DDR promotion encourages families to share in both meal time and play time."

The promotion with Burger King Corporation also coincides with the release of the three latest titles in the best selling DDR series - Dance Dance Revolution SuperNOVA for the PlayStation®2 computer entertainment system and Dance Dance Revolution ULTRAMIX4 for the Xbox® video game and entertainment system from Microsoft available now and the highly-anticipated next generation debut of the series Dance Dance Revolution Universe for the Xbox 360™ video game and entertainment system from Microsoft available in early 2007. Since it was first introduced to North American video game consoles in 2001, Dance Dance Revolution has sold more than four million units.

Additionally, the DDR franchise has created a fitness phenomenon that has received a tremendous amount of recognition for helping people of all ages lose weight and achieve better health. Each version of the game has a Workout Mode that allows users to track calories burned and monitor their own fitness regiment. DDR has created a new trend in gaming that takes players off of the couch and away from the joystick. Apart from the game being introduced to schools throughout the U.S., DDR has also become a valuable tool used in numerous research studies on fighting childhood obesity.

Konami has also recently announced partnerships with 24 Hour Fitness Clubs and the State of West Virginia, showcasing the health and educational benefits of the top-selling game in a wide array of unique venues. Through the deal with 24 Hour Fitness Clubs, DDR has been added to the Kids Club section of all participating venues while the deal with the State of West Virginia makes DDR a part of the official physical education curriculum in every public school in the state. These partnerships allow children to enjoy the health benefits of DDR while having fun.

About Dance Dance Revolution

The original arcade game made its debut in Japan in October 1998 and quickly became the number-one gaming craze in the country. The first video game console version of the game was released in Japan in April 1999 for the PlayStation® game console and sold more than three million units cumulatively. DDR hit the U.S. arcades that next year, and in March 2001, Konami introduced Dance Dance Revolution for the PlayStation game console, which developed a massive fan base. Subsequent releases in the U.S. include Dance Dance Revolution Disney Mix and Dance Dance Revolution KONAMIX®, released for the PlayStation game console, DDRMAX Dance Dance Revolution, DDRMAX2 Dance Dance Revolution, Dance Dance Revolution EXTREME™, Dance Dance Revolution EXTREME™ 2 and Dance Dance Revolution SuperNOVA released for the PlayStation 2, and Dance Dance Revolution ULTRAMIX® and Dance Dance Revolution ULTRAMIX® 2, 3, and 4 released for the Xbox. Cumulative worldwide sales of the Dance Dance Revolution series has exceeded seven million units.

For more information, please visit: http://www.konami.com.

About Konami

Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at http://www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at http://www.konami.com.

"KONAMI" is a registered trademark of KONAMI CORPORATION. "Dance Dance Revolution" is a registered trademark of Konami Digital Entertainment Co., Ltd. (C) 1998 2006 Konami Digital Entertainment Co., Ltd. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries and are used under license from Microsoft. All other trademarks are the property of their respective owners.

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