Goldberg was appointed Director of Corporate Communications and is responsible for overseeing public relations opportunities for the company�s brands, including Child Guidance, Flying Colors, World Wrestling Federation and G.I.R.L Force, and will also act as a liaison with Silverman Heller, JAKKS Pacific�s financial PR agency. Goldberg previously handled the JAKKS Pacific account while employed at JAKKS Pacific�s former PR agency.

Goldberg comes to JAKKS Pacific with over five years of Public Relations experience in the toy business, having worked with such companies as Bandai America, Imperial Toy Corporation, TOMY America and most recently, Manley Toy Quest, all with products ranging from licensed and non-licensed action figures, pre-school and toddler toys and activity sets, to die-cast and plastic cars and collectibles.

"Considering the tremendous growth of the company and each of our brands, it became imperative that we bring our corporate communications and public relations in-house," said Stephen Berman, president, JAKKS Pacific. "We feel that Genna�s experience and vision will be a great asset to the company."

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products under various brand names (including Flying Colors®, Road Champs®, Remco®, Child Guidance®, and Pentech®) in multiple product categories, including: Wheels; Action Figures; Crafts/Activities/Stationery; Infant/Pre-School; Trading Cards/Games; Plush; and Dolls. The Company also participates in a joint venture that has exclusive worldwide rights to publish and market World Wrestling Federation® (WWF) video games.

[Posted 9/19/2000]