LEGO Systems Collects LEGO® Bricks from Kids Across America to Donate Creative Play Materials to New Orleans Schools
Company Will Donate a New LEGO® Brick for Every LEGO Brick Sent In, Giving Teachers and Children New Creative Materials after Hurricane Katrina
ENFIELD, Conn. -- May 2, 2006 -- LEGO Systems has extended the deadline for a nationwide call to children and parents in towns across America to share their LEGO® bricks with children in New Orleans. The company will collect donated LEGO bricks until September 30, 2006.
LEGO Systems will match the number of LEGO bricks collected with a donation of an equal number of new LEGO bricks. The donated bricks will help provide much needed creative play materials and inspiration for children in New Orleans schools to rebuild their lives through play.
As part of the LEGO Builders of Tomorrow program, children are encouraged to donate one of their LEGO bricks and send drawings, photos or notes describing something they think would help New Orleans become a strong city again. All ideas received will be considered for inclusion in a model of a rebuilt New Orleans as envisioned by New Orleans children and their peers across the country. The model will be donated to the city of New Orleans as a public work of art.
Each child who donates a LEGO brick will receive a studded rubber wristband to recognize their contribution and help raise awareness of the need for more creative materials and resources for the children of New Orleans.
For information on where to send bricks, or if you are a New Orleans school who wishes to participate in the program, log onto www.LEGObuildersoftomorrow.com.