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PLAYMOBIL: Toy Fair 2006 Summary

Coming Soon to a Rug Near You: Wild and Wacky Pirates, World Cup Soccer and Magic Castles Full of Unicorns

PLAYMOBIL's Exciting 2006 Themes Find a Home in Children's Imaginations

NEW YORK, Feb. 9, 2006 -- What do Captain Blackbeard, the U.S. soccer team, Prince Charming and a beach rescue crew have in common? All make their U.S. debut this week at the International Toy Fair as PLAYMOBIL unveils its 2006 product themes -- a versatile catalog of realistic playscapes that encourages children's unlimited use of creativity and independent thought through pretend play.

Featuring themes of Soccer, Pirates, Magic Castle, Farm, Family Vacation, Knights, Harbor and Garden Center, the new playscapes combine real-life and fantasy characters with children's favorite settings. This year, kids will especially be thrilled with the Pirate and Knights themes -- traditional PLAYMOBIL favorites updated with fun details and gadgets -- and the Soccer sets that bring a favorite sport to life. Following on the success and popularity of 2005's My Take-Along series, the new My Take-Along Farm is also expected to be a hit.

"The wide variety of scenarios that can be created from our 2006 themes show there's always a PLAYMOBIL adventure for every idea and story that inspires kids," said PLAYMOBIL Chief Executive Officer Andrea Schauer. "The new line-up incorporates fun activities such as story-telling, building, play acting and more into imaginative play. These are elements that make up the all-important Recommended Daily Allowance of Play that is crucial to a child's development."

Coming into 2006 after a multiple award-winning year, including the prestigious Oppenheim Toy Portfolio Platinum and Gold awards and FamilyFun's "Toy of the Year" award, PLAYMOBIL will showcase the following toys as part of its 2006 offerings at the International Toy Building, room #915, and Jacob K. Javits Center, booth #1803:

2006 Product Themes - Featured Product Highlights


Soccer Match

By flicking a lever, players can control how figurines aim and kick the ball, whether shooting for a goal or passing to a teammate. A rotating knob also allows players to help the goalie block shots, even diving left and right. The scoreboard features a timer and changeable scores.

Available at specialty stores nationwide for a suggested retail price of $39.99.

Soccer Shoot Out

Practice making the winning shot with PLAYMOBIL's Soccer Shoot Out set. The set can be easily cleaned up into its re-closeable box, which has a fun hologram on front for kids to see how to shoot the ball into the goal. The set includes a goal with two holes for kids to practice kicking the ball into.

Available at specialty stores nationwide for a suggested retail price of $9.99.

Soccer sets can be completed with six player figurines representing different national teams, a girls' team and a goalie.


Blackbeard's Pirate Ship

A new cannon, more pirates, more gadgets and a hoist to swing through the air! Blackbeard's ship is a pirate's dream come true -- filled with secret compartments for booty and all the accessories needed for a swashbuckling adventure at sea. Sails snap on for easy assembly.

Available at Toys R Us, Target and specialty stores nationwide for an estimated retail price of $29.99.


My Take-Along Farm

Imagine fitting an entire farm, including stables and bunny hutches, into one convenient, easy-to-carry portable set consisting of animals, plants and crops, tools, hay, farmhands and more -- the farmer (and mom!) will never have to worry about losing stray animals again.

Available at Target, Steinmart and specialty stores for a suggested retail price of $29.99.

Animal Farm

There's always plenty to do at the PLAYMOBIL Farm, whether forking bales of hay, feeding the animals, fixing the sheds or cleaning the stables. With a working pulley, straw, hay, tools and even animals can be easily hoisted up to the second floor of the stables.

Available at specialty stores nationwide for a suggested retail price of $69.99.


Fire Rescue

For daring rescues on water, the new Fire Rescue set includes a rescue boat complete with underwater motor and rescue helicopter with revolving propellers, a working cable winch and room for the rescue stretcher.

Available at specialty stores nationwide for a suggested retail price of $24.99.

PLAYMOBIL Family Vacation

The Beach

Kids will love the realistic jet skis that float on water and zoom off when fitted with the underwater motor* accessory. They'll also enjoy playing with the animal figurines -- from a pelican to a dolphin -- as part of the seaside action.

Available at specialty retail stores nationwide for a suggested retail price of $24.99.

Beach Rescue

The Beach Rescue team patrols the beach with lifesavers and a dinghy and watches over the PLAYMOBIL family having a good time in the water and on the sand. The floatable boat means that PLAYMOBIL characters are safe taking a dip in the bathtub, not just on the rug.

Available at Target for an estimated retail price of $19.99.

PLAYMOBIL Magic Castle

Magic Castle with Princess Crown

Little girls are transformed into princesses as they wear the golden crown that comes with the set. Set the table with precious porcelain and silverware under the dazzling chandeliers in the magnificent mirrored dining room.

Available at specialty stores nationwide for a suggested retail price of $129.99.



Barbarian Ruin

Built with PLAYMOBIL SystemX construction, which provides extra big parts, shorter assembly time and durable construction, the sturdy and easy-to-erect Ruin is a formidable fortress with a lookout point and a sheltered triage to treat wounded Barbarians.

Available at specialty stores nationwide for a suggested retail price of $34.99.

Barbarian Assault Tower

The Barbarians have plenty of tricks up their sleeves and the Assault Tower, their most impressive artillery, is full of gadgets such as a fold-down protective wall and battling ram.

Available at specialty stores nationwide for a suggested retail price of $24.99.


Harbor Crane

With a fully mobile arm that bends at several angles and a body that rotates 360 degrees, the crane easily picks up items within a large radius.

Available at specialty stores nationwide for a suggested retail price of $44.99.

Cargo Ship

With a large storage compartment, the Cargo Ship is fully equipped to transport children's items around the playroom or even in the bathtub! To speed up delivery, the Ship can be fitted with the Underwater Motor* accessory and the roof can be detached for the captain to access the bridge.

Available at specialty stores nationwide for a suggested retail price of $59.99.


Halloween Sets

Seasonal and spooky, these four sets feature a ghost, mummy, vampire or trick or treaters, each with its own glow-in-the-dark pumpkin container.

Available at specialty stores nationwide for a suggested retail price of $4.99.

PLAYMOBIL Garden Center

Garden Center

The Garden Center has all the flowers and plants to accessorize PLAYMOBIL toy sets. Children will enjoy the wide variety of planting possibilities -- potted plants, climbing roses, flowers and palms, and the tools to help tend them. Set includes real seeds for children to tend to throughout the summer.

Available at specialty stores nationwide for a suggested retail price of $34.99.

*The underwater motor accessory is sold separately and requires one AA battery.


A multi-year winner of accolades such as FamilyFun's "Toy of the Year," the Oppenheim Toy Portfolio Platinum Award, the TODAY Show's Toy Awards and Parents "Best Toy of the Year" award, the cornerstone of all PLAYMOBIL activities is the two and three quarter inch figure which can bend, sit, stand, turn its head and move its arms. The hands, which can grasp, rotate and carry accessories, are what make realistic play possible. The figures also have a smiley face that suits just about any play situation. All PLAYMOBIL men, women, children and animals are compatible with all other PLAYMOBIL vehicles, accessories and environments. The bright colors and rounded edges are appealing to children. And the unique construction features locking-grid building pieces that allow children to quickly and easily change their play worlds by creating new buildings. With numerous themes to choose from in a variety of age-appropriate settings, PLAYMOBIL is dedicated to enriching the lives of children by encouraging them to use their imaginations.

PLAYMOBIL, Germany's largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing and distributing toys for more than 30 years. The company distributes its toys in more than 60 countries and employs more than 2,500 people and has subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Spain, Canada and the Czech Republic. PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the FunPark play centers in West Palm Beach and Orlando, Florida, and the FunStore in Woodbridge, New Jersey.

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