ST. LOUIS, Nov. 15, 2005 -- Just in time for holiday shopping, Energizer is offering consumers a unique collectable snow globe celebrating the highly anticipated release this December of the new major motion picture from Walt Disney Pictures and Walden Media, "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe."
The snow globe offer, packaged with Energizer® Max® AA eight-packs, features the central character and hero of the magical tale, Aslan the lion, and is exclusive to Energizer. The free snow globe offer can be found in stores now on specially marked displays. The displays invite you to Discover the Magic. Feel the Power.
"This program combines two long-standing holiday traditions: stocking up on batteries and sharing time with family at a classic Christmas movie. The value-added offer will not only ensure that consumers have batteries to fill their toys and gifts but also special gifts to fill their stockings," says Jeff Ziminski, Vice president of Marketing for North America.
The live-action motion picture adaptation of C.S. Lewis' beloved literary classic is set for release December 9. This film marks the first live-action adaptation of Lewis' seven-book series.
C.S. Lewis' timeless adventure The Chronicles of Narnia: The Lion, the Witch and the Wardrobe follows the exploits of the four siblings -- Lucy, Edmund, Susan and Peter -- in World War II England who enter the world of Narnia through a magical wardrobe while playing a game of 'hide-and-seek' in the rural country home of an elderly professor. Once there, the children discover a charming, peaceful land inhabited by talking beasts, dwarfs, fauns, centaurs and giants that has become a world cursed to eternal winter by the evil White Witch, Jadis. Under the guidance of a noble and mystical ruler, the lion Aslan, the children fight to overcome the White Witch's powerful hold over Narnia in a spectacular, climactic battle that will free Narnia from Jadis' icy spell forever.
Energizer Holdings, Inc. (http://www.energizer.com) (NYSE: ENR), headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power. It offers a full portfolio of products including its premium brand, Energizer® MAX®; its high performance brands, Energizer® e2® Lithium, Energizer® e2® Titanium Technology® and Energizer® Rechargeable; and Specialty batteries.
THE CHRONICLES OF NARNIA, NARNIA, and all book titles, characters and locales original thereto are trademarks of C.S. Lewis Pte Ltd. and are used with permission. (C) Disney/Walden.
