The seven-week Yu-Gi-Oh! Kids' Pak promotion starts November 14, 2005 at more than 20,000 SUBWAY® restaurants in the U.S. and Canada. The promotion features an exclusive Yu-Gi-Oh! action toy premium with each purchase of a Kids' Pak meal, while supplies last. The Yu-Gi-Oh! premium toys made available through this promotion include:

-- Dueler's Prop Disc
-- Yugi Battle Ball
-- Yugi Copter
-- Mai Glider

"Yu-Gi-Oh! continues its reign as one of the most successful franchises among kids," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "We're pleased to team with SUBWAY® restaurants and bring this popular brand to their patrons. Our partnership with SUBWAY® restaurants brings together fun entertainment for kids while incorporating the importance of nutrition and eating healthy."

This newest Kids' Pak promotion continues SUBWAY® restaurant's commitment to healthy living by offering dietary information on the backside of all paperboard pieces used in the campaign. Each package will feature information for kids detailing proper nutrition and exercise according to the new food guide pyramid. Recommended daily servings from each food group and the proper amount of daily exercise are presented in an easy to read format for children.

The Yu-Gi-Oh! Kids' Pak promotion will be supported through extensive online, in-restaurant and packaging components. Both 4Kids Entertainment and SUBWAY® restaurants will cross promote through their respective www.Yugioh.com and www.subwaykids.com websites. In-restaurant signage will include a toy merchandise unit display and sandwich unit static cling. In-pack inserts will promote the new Yu-Gi-Oh! GX™ television series and Yu-Gi-Oh! trading card game, with an online game demo.

The action-packed Yu-Gi-Oh! Kids' Pak promotion comes on the heels of 4Kids Entertainment's recent launch of Yu-Gi-Oh! GX, the next chapter of the successful Yu-Gi-Oh! franchise. The October debut of GX on Cartoon Network's popular Miguzi block registered among the top rankings for boys 6-14. This success bolsters the franchise and the power of the original Yu-Gi-Oh! series, which is now in its fifth season on Kids' WB! and consistently ranks as one of the most watched animated shows on television.

The Yu-Gi-Oh! Kids' Pak promotion ends January 1, 2006.

About 4Kids Entertainment, Inc.
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 24,000 locations in 81 countries. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2005 - for the 13th time in 17 years! For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.