ST. LOUIS -- Nov. 9, 2005 -- Exclusive Make-Your-Own Frosty the Snowman, One of Many Holiday Gifts Available to Make and Personalize for Everyone on Your Shopping List

When that jolly, happy soul told the kids not to cry he'd be back again someday, he wasn't kidding! Frosty the Snowman brings magic to Build-A-Bear Workshop® stores around the world. Build-A-Bear Workshop, known for its interactive, entertainment experience, will offer Guests the opportunity to have some fun making their own Beary Limited™ edition Frosty the Snowman - not out of snow - but with soft, fuzzy fur that is guaranteed not to melt, and two light up cheeks that will set him all a glow. Guests also can buy the DVD release of Frosty the Snowman for only $10 when they purchase a make-your-own Frosty the Snowman.

Beginning November 11, Guests who visit a Build-A-Bear Workshop store will be able to make their very own Frosty the Snowman and personalize it by adding accessories ranging from hats and mittens to adding a sound chip that plays the Frosty the Snowman music and a plush train similar to the one in the movie that took Frosty the Snowman to the North Pole. Adding to the fun are Frosty the Snowman's friends, Karen™, the little girl who named Frosty the Snowman, Professor Hinkle™, the magician, and Hocus Pocus™, the magician's rabbit. All three mini pals will be available for just $15 a set or $7 each ($22 for the set and $10 each in Canada).

"We are thrilled that our association with Frosty the Snowman this year will add a classic holiday touch to our stores' interactive and creative process. Frosty the Snowman is one of the most popular children's stories in history and now for the first time ever fans of this holiday tradition can make their very own Frosty the Snowman," said Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop. "Our stores are magical places all year long, but the holiday season is an especially good time of year for Guests to enjoy our beary warm fuzziness."

Robert Friedman, President, Classic Media, added, "Each year millions of kids and families tune in to watch Frosty, Karen and Hocus Pocus spread holiday cheer. Build-A-Bear Workshop is the perfect home for Frosty the Snowman and his friends, and provides kids a beary special way to interact with these holiday TV icons."

Frosty the Snowman and his friends will also be available for purchase online at www.buildabear.com. Other stuffed animal friends, including bears, bunnies, monkeys and dogs, can be shipped throughout the world making them perfect last minute gifts for loved ones far and wide.

During the holiday season, Build-A-Bear Workshop® features furry friends for a variety of holiday celebrations including Hanukkah Kitty, Mrs. Claus, Santa Bear, Elf and plenty of holiday outfits and accessories such as print bear boxers, coordinating tee shirts and plush dreidels. A holiday wonderland version of the Cub Condo® carrying case also is available.

Personalized Gifts for All Ages

Build-A-Bear Workshop® is not just for kids. "Guests of all ages will enjoy our highly personalized, thoughtful gifts," said Maxine Clark. "Our gifts are special and fun for each person on your list with fashions for all occasions, accessories, record your own Build-A-Sound® message, pre-recorded sounds and much more. The possibilities are endless! There is absolutely an idea for everyone on your gift list this holiday season."

Build-A-Bear Workshop features a selection of more than 30 stuffed animals and hundreds of different outfits to choose from. Is grandpa a sports fan? Make him a Yankees™ or Dodgers™ bear that not only reminds him of his love of baseball, but also of your love for him. Is your friend a dancer? Make a bear that is dressed like her. How about a favorite teacher or babysitter? Build-A-Bear Workshop has outfits for most professions, including doctors, firefighters and police officers and outfits for hobbies including fishing, golf and more!

Want to spend some special time with your kids, nieces, nephews or grandchildren? Give the gift of fun! Buy them Bear Buck$® gift cards and take them to the store to help them make their own furry friend. Not only do they leave with a great holiday gift, they have spent one-on-one time with you making memories along the way.

About Classic Media

Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop. For more information on Classic Media, visit us online at www.classicmedia.tv or contact Sasha Junk, Classic Media 212-659-1993.

Frosty the Snowman, associated characters and related indicia are (C) and trademark Warner/Chappell Music, Inc. and Classic Media Inc.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. (NYSE: BBW), with fiscal 2004 total revenue of $302 million, is the only national company that offers Guests an interactive make-your-own-stuffed animal retail-entertainment experience. The first store opened in St. Louis in 1997; the company currently operates over 200 stores in the United States and Canada. With the opening of its store in Sheffield, England, in the fall of 2003 and the addition of international stores in Japan, Denmark, Australia, South Korea and France, Build-A-Bear Workshop has become the global leader in the teddy bear business. In November 2004, the company opened two friends 2B made® stores, the newest concept based on the doll-making experience. For more information about the company and its products, call 888.560.BEAR (2327) or visit the company's award-winning web site at www.buildabear.com.