Company Reaffirms 2005 Revenue and Earnings Guidance

MALIBU, Calif. -- Oct. 19, 2005 -- JAKKS Pacific, Inc., a leading multi-brand company that designs and markets a broad range of toys, writing instruments and other consumer products, today announced record revenue and earnings results for the three and nine-month periods ended September 30, 2005.

Third quarter net sales increased to $233.5 million in 2005, compared to $206.1 million in the comparable period last year. Net income for the third quarter of 2005 increased 41% to $32.8 million, or $1.05 per diluted share, compared to $23.3 million, or $0.76 per diluted share, for the same period last year.

The Company's net sales for the nine months ended September 30, 2005 increased to $495.3 million, from $389.5 million during the same period in 2004. Net income for the first nine months of 2005 was $54.5 million, or $1.77 per diluted share, compared to first nine month 2004 earnings of $33.1 million, or $1.14 per diluted share.

"We are pleased with our third quarter results and the current pace of our business as we head into the holiday season," said Jack Friedman, Chairman and Chief Executive Officer, JAKKS Pacific. "We continue to introduce and market new, innovative products, resulting in improved product placement at retail, all while maintaining careful cost controls and enhancing operating efficiencies. These efforts are clearly reflected in our record revenue, operating income and earnings for the first nine months of 2005."

Friedman concluded, "We expect to realize our previously issued guidance for 2005 of approximately $660 million in revenue and earnings per diluted share of approximately $2.28. These results reflect the hard work and commitment of our employees, which have been the drivers of our past and, hopefully, will be for our continued achievements. We look forward to a successful Toy Fair, where we will be displaying our diverse product offerings across all JAKKS divisions."

Stephen Berman, President and Chief Operating Officer, stated, "We have secured prime retail placement nationwide for the upcoming holiday season and are encouraged about our prospects based on retail sales from our retail partners. Many product lines in our diversified portfolio, including our Fly Wheels™ vehicle line, which recently made the 'Hot Dozen' list by Toy Wishes magazine, are performing extremely well. Our Cabbage Patch Kids® dolls and Doodle Bears plush lines, marketed under our Play Along division are also expected to enjoy a strong holiday season. We continue to be the leader in the Plug It In & Play TV Games™ category and are expanding our leadership position with new offerings based on kid-focused titles such as Disney Princesses, Dora the Explorer, and a new SpongeBob SquarePants title."

Mr. Berman concluded, "We believe we are very well positioned for the upcoming holiday season and for beyond as well. Our financial position remains very solid, with approximately $293.2 million of working capital, including cash and equivalents of $228.1 million, and we have ample capacity to pursue additional strategic acquisition opportunities and to invest in our organic growth."

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, Pet Pal™ and Plug It In & Play TV Games™. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment® video games. For further information, visit www.jakkspacific.com or www.tvgames.com.