PAWTUCKET, R.I. -- Sept. 9, 2005 -- The world's first action figure, Hasbro, Inc.'s G.I. JOE, returns to television with an all-new animated series, G.I. JOE: SIGMA 6 set to premiere this Saturday, September 10 on 4Kids on FOX affiliates nationwide at 11:00 a.m.
The weekly G.I. JOE: SIGMA 6 series will be based on a new storyline, with "SIGMA 6" being the code name for a new group of G.I. JOE heroes with highly specialized capabilities that they use to protect the world from COBRA COMMANDER and his evil forces.
G.I. JOE: SIGMA 6 will feature many of the most popular and well-known G.I. JOE characters such as: DUKE, SNAKE EYES, HEAVY DUTY, SCARLETT and TUNNEL RAT, as well as a new hero, LONG HAUL.
"We are thrilled that the G.I. JOE saga will return to television with an all-new exciting series," said Billy Lagor, Hasbro's Director of Marketing on the G.I. JOE brand. "4KIDS TV features some of the most entertaining kids programming and were an ideal choice to bring the adventures of G.I. JOE to a new generation."
For more information about G.I. JOE, go to http://www.gijoe.com.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product
development; and Web site development. For further information, please
visit the Company's Web site at http://www.4KidsEntertainment.com.
About G.I. JOE
Hasbro's G.I. JOE brand revolutionized the toy industry and forever altered the way boys play with the advent of the action figure in 1964. G.I. JOE has been among the most popular boy brands of all time and has provided millions of boys with endless backyard adventures. Throughout its 41-year history, the G.I. JOE brand has constantly evolved, keeping relevant to new generations through new toy trends and innovations such as the ADVENTURE TEAM and KUNG-FU GRIP of the 70s and the REAL AMERICAN HERO line of the 80s.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.