KIDROBOT SHOWS YOU THE MUNNY!

JUST HAVE FUN! THAT'S WHAT'S IMPORTANT!

MUNNY to be launched November 3, 2005

NEW YORK CITY, August 17, 2005 � Kidrobot, planet earth's leading designer and retailer of limited-edition vinyl action figures, today announces the release of Kidrobot's first ever do-it-yourself-toy: MUNNY is the root of all happiness. A fool and his MUNNY are soon parted. MUNNY changes everything!

You can draw and paint on MUNNY. Use crayons, markers, paint, ketchup, glue, glitter, or anything else you can think of. Make clothes for MUNNY or things to put in his hands! Singe him, pierce him, drape him, cherish him. Each MUNNY includes 4 secret mystery accessories, a hello-my-name-is card, and one of several surprise MUNNY coloring books.

MUNNY is for adults and children alike, 7" tall and made of soft vinyl. MUNNY will be available at all Kidrobot stores, on the web at www.kidrobot.com, and at select retailers. White MUNNY will retail for $24.95; Black and Glow MUNNY will be $29.95.

MUNNY was created by master toy designers Paul Budnitz & Tristan Eaton. Budnitz, artist, programmer, filmmaker, businessman, and Kidrobot founder, and Eaton, fine artist, graffiti artist, illustrator, and toy designer, have collaborated to produce the toy of choice for you, your friends, their kids, and their kids' friends.

About Kidrobot
Kidrobot is planet earth's premier creator and retailer of limited edition art toys. The toys sold at Kidrobot merge urban street trends with creative design to produce limited edition, collectible pieces of art. Many Kidrobot toys are designed by world-renowned artists with backgrounds in graffiti art, fine art, industrial design, graphic design, illustration and music.

Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 1407 3rd Street Promenade in Santa Monica. Kidrobot is also online at www.kidrobot.com.