"Since its launch, the Yu-Gi-Oh! brand has cultivated an incredibly wide following," said Jennifer Richmond, senior vice president of licensing and media, JAKKS Pacific, Inc. Richmond continued, "JAKKS seeks to continue to build on the success of its TV Games(TM) brand with this new property. We are pleased to be able to add Yu-Gi-Oh! TV Games to our award-winning TV Games roster."

TV Games controllers plug into the A/V jacks of any standard television set. All that is needed are batteries and a TV -- no videogame consoles are required. Simply plug the TV Games(TM) product into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

Originating in Japan, Yu-Gi-Oh! is a leading television series, trading card game, toy and video game franchise. Yu-Gi-Oh! is the exciting story of a boy named Yugi and his friends who are obsessed with a card game in which players pit monster against monster in high intensity duels.

JAKKS Pacific's award-winning TV Games line was included on multiple best toy lists during the holiday season, including Toy Wishes' Hot Dozen List, Toys "R" Us' Joy List and KB Toys' Hot Holiday List. The Toy Industry Association also nominated the TV Games brand for Best Electronic Entertainment Toy of the Year. For more information on JAKKS Pacific's TV Games line, go to www.tvgames.com.

About 4Kids Entertainment Inc.:
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NTSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web site at www.4KidsEntertainment.com.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), Pet Pal(TM) and Plug It In & Play TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.tvgames.com.