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Trollz Fashion Dolls: Fall 2005

PAWTUCKET, RI - April 2005 - It's a hair thing! Licensed worldwide by DIC Entertainment, a leading independent children's entertainment company, TROLLZ are the contemporary version of the classic colorful, spiky-haired Troll characters that became a global sensation in the Sixties. Centered on a group of five girl friends that live in the whimsical city of Trollopolis, the 21st century TROLLZ merges the teenage lifestyle with a touch of technology and a dusting of magic to create a unique property for tweens that is cool, empowering and aspirational. Hasbro, Inc. will bring the fabulous group of friends to life with a full line of super stylish dolls and playsets that gives girls all of their favorite doll play - hair, fashion and friendship.

"TROLLZ focuses on the things that are most important to young girls - fashion, friendship and, of course, hair," said Valerie Jurries, vice president of girls toys for Hasbro, Inc. "We are particularly excited that the essence of TROLLZ is their wild and extreme 'hair' which is such an important aspect of fashion doll play patterns. There is no other property out there that has this magnitude of hair and brand equity."

Nancy Fowler, President, Worldwide Consumer Products, DIC stated, "Hasbro has developed a creative and exciting new toy line that reflects the essence of TROLLZ and brings a unique playing experience of fun, fantasy, interaction and lots of wild hair. We are fortunate to have a toy partner that completely understood our vision for this brand from the beginning!"

Following are highlights of Hasbro's magical new TROLLZ line:

trollz fashion dolls
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(Ages 4 years and up/Approximate Retail Price: $14.99/Available: Fall)

Choose from Amethyst Van Der Troll, Ruby Trollman, Sapphire Trollzawa, Onyx Von Trollenberg and Topaz Trollhopper - the five 'best friends for life' who star in TROLLZ. Each fashionable 6" doll features almost six inches of colorful, big hair and comes dressed in her signature outfit. Each set also includes a second outfit, a colorful fabric bag and a 'spellphone' and comes complete with two chic hair accessories unique to that TROLLZ character; one of the accessories is poseable for fun and funky styling!

(Ages 4 years and up/Approximate Retail Price: $14.99/Available: Fall)

What's better than getting a new outfit from your favorite store? Getting two! Each 6" doll features almost six inches of colorful, big hair and comes with two trendy outfits from Rock Candy, the coolest clothing store in Trollopolis. Two pairs of shoes, a purse, 'spellphone,' comb and hair extension complete the look! Choose from Amethyst, Ruby, Sapphire, Onyx or Topaz.

trollz fashion dolls
click to see larger image (76k, 795 x 662)

(Ages 4 years and up/Approximate Retail Price: $29.99/Available: Fall)

The ultimate trip to the salon! A fabulous place for TROLLZ to get primped and pampered, this glamorous set comes with everything you need to create big, beautiful hairstyles. Whether you're looking for a wild 'n wacky 'do or something more conservative for the prom, the GLAMOUR GLOW HAIR SALON has it all! This set is filled with must-have hair care accessories including a salon-style hair dryer that will actually light up each doll's hair, glittery reusable stick-on gems, stylists' chair, mirror and brush. The GLAMOUR GLOW HAIR SALON PLAYSET comes with either an Amethyst or a Topaz doll. This playset will not illuminate the hair of any other doll in the TROLLZ assortment.

trollz fashion dolls
click to see larger image (100k, 987 x 656)

(Ages 4 years and up/Approximate Retail Price: $4.99/ Available: Fall)

Like most teenagers, TROLLZ love hair and fashion. The DRESSED TO IMPRESS assortment gives girls the opportunity to mix and match fabulous fashions and hairstyles. Each set features one 3" TROLLZ doll and two trendy outfits and comes complete with a colorful comb. Girls can choose from twelve different TROLLZ friends.

trollz fashion dolls
click to see larger image (85k, 670 x 488)

(Ages 4 years and up/Approximate Retail Price: $9.99/Available: Fall

Take your favorite TROLLZ friends with you wherever you go! Girls can choose from Amethyst Van Der Troll, Ruby Trollman, Sapphire Trollzawa, Onyx Von Trollenberg and Topaz Trollhopper - the five 'best friends for life' who star in TROLLZ. Each chic vinyl purse contains one 3" doll and four fabulous outfits complete with stylin' shoes and comb.

(Ages 4 years and up/Approximate Retail Price: $14.99/Available: Fall)

Where do TROLLZ hangout? TROLLZ PADS of course! Girls can collect and customize three different TROLLZ PAD playsets including a cozy living room, perfect-for-primping powder room and outdoor patio. Each playset includes one 3" doll and tons of accessories to make the TROLLZ feel right at home. All three TROLLZ PAD playsets connect to form one outrageous hangout!

About Hasbro, Inc.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About DIC Entertainment
DIC Entertainment, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming, including Inspector Gadget™, Strawberry Shortcake™, Knights of the Zodiac™, Sabrina ™, Madeline™, Liberty's Kids™, Stan Lee's Phantom 5™, Where On Earth Is Carmen Sandiego?™, Sonic The Hedgehog™, Super Mario Bros™ and Super Duper Sumos™. In September 2003, DIC launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 100% of U.S. households on over 400 stations, airing in every Designated Market Area across the country. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne.

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