The assortment of beanies will depict main characters from the popular movie, and have significant play value. Ash, the main character, will have a removable chainsaw on his hand to reveal a metal hand. Evil Ash will have a removable jaw, while the Deadite plush has removable arms and legs.

"All of our past film based beanies, like Hellboy and Alien vs Predator, have been very well received," said Chuck Terceira, Diamond Select Director. "And this continuation of the line featuring a cult classic like Army of Darkness will no doubt be as exciting as our previous beanie releases."

Diamond Select has previously released "cutified plush dolls" based on horror or sci-fi films. In 2004, beanies based on the film Alien vs Predator were released and the response from the fans was fabulous. Those beanies, which featured bendable hair on the Predator and a pull out mouth on the Alien were so well received that a second edition was released. Other past releases include an Alien "facehugger," beanie which collapses into an egg, and several beanies based on the popular film Hellboy.

The film Army of Darkness was released in 1993 and has had a cultish following ever since. It was the third film in The Evil Dead trilogy and has created a solid following of fans who are eager to see new products hit the market. When chainsaw yielding Ash went 600 years into the past in Army of Darkness, he fought not only against the Army of Darkness, but also against a Deadite version of himself. Diamond Select's previous Army of Darkness releases, including statues and busts, have been well received by the films devoted following and the early feedback from the plushes has been much of the same.

ABOUT DIAMOND SELECT TOYS AND COLLECTIBLES, LLC

DIAMOND SELECT TOYS AND COLLECTIBLES, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and
exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Dreamwave Productions, Twentieth Century Fox, MTV, Bliss House, and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

ABOUT ARMY OF DARKNESS

Army of Darkness (1993) is the third film in Sam Raimi's celebrated Evil Dead trilogy starring Bruce Campbell, Embeth Davidtz, Marcus Gilbert, Ian Abercrombie and Richard Grove. Bruce Campbell leads the comic mis-adventures as Ash, the shotgun packing, chainsaw-armed departments store clerk who is time-warped back to England's Dark Ages to face an army of the undead in the ultimate battle for survival. This sci-fi comedy has become a cult classic with fans and inspired a variety of licensed merchandise.