TEMPE, Ariz., March 22, 2004 -- The New York Yankees have announced a McFarlane's Sports Picks in-stadium promotion featuring a Derek Jeter and Alex Rodriguez custom 3-inch action figure two-pack.
It will be given away on Sept. 1 to the first 18,000 fans ages 14 and under. This is the first McFarlane Toys giveaway for any Major League Baseball team, and marks the figure debut of A-Rod in a Yankee uniform. Both A-Rod and Jeter will be in pinstripes.
"As a boy, I remember how cool it was to get free stuff at games," said Todd McFarlane, CEO and founder of McFarlane Toys. "We are looking forward to providing something new for young Yankees fans, and free stuff that happens to commemorate the team captain and their newest superstar is a great way to do that."
Debbie Tymon, the Yankees' Vice President of Marketing, said "the Yankees are excited to be the first in the Majors to partner with McFarlane Toys for an in-stadium promotion. We wanted a unique item and having this specially created two-pack of figures is a great way to both honor Derek and Alex as well start a new tradition at Yankee Stadium for our fans."
McFarlane Toys recently announced another stadium exclusive promotion with the Houston Rockets, featuring a 3-inch Yao Ming to be given away in April at the Toyota Center.
About McFarlane Toys
In 2001, Todd McFarlane reshaped the sports collectibles market with the introduction of McFarlane's Sports Picks NFL, NHL, NBA and MLB action figure lines. Featuring award-winning detail, accuracy and a reputation for delivering picture-perfect facial likenesses, McFarlane's Sports Picks have been a sellout success with every series. McFarlane's Sports Picks exclusives have been sold at the NFL Experience in San Diego and Houston; the John Hancock All-Star FanFest (MLB) in Chicago; the National Sports Collectors Convention in Atlantic City; and the NFL Hall of Fame Weekend in Canton, Ohio. McFarlane is also well-known in the sports collectibles world as the owner of several historically significant home run baseballs including Mark McGwire's #70 and Barry Bonds #73. He also is a part-owner of the Edmonton Oilers. In addition to sports, the company produces action figures of pop culture and cult horror icons from movies, music, comic books and video games. Marquee lines include Elvis, Jimi Hendrix, "Terminator 3," "The Matrix" trilogy, McFarlane's signature creation, "Spawn" and much more.
