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Kellogg's Cereals To Offer NASCAR Hot Wheels Pull 'N Go Cars

kelloggs_nascar.jpg - 12357 BytesKellogg Company is teaming up with Mattel and NASCAR to offer buyers of selected Kellogg'scereals the opportunity to send away for a free NASCAR Hot Wheels Pull 'N Go mini-car. This marks the first time Mattel has offered the mini-cars in the United States.

More than 37 million boxes of Kellogg's cereal will feature a mail-in offer for the 11 different mini-cars. Ten cars display the cereal brand logo and one car is a replica of the official #5 Kellogg's Chevrolet driven by two-time NASCAR champion Terry Labonte. A Pull 'N Go car is operated by rolling it backward to coil an internal spring. When the car is released, the spring uncoils to move the car forward.

Hot Wheels was introduced in 1968. Today, its products range from die-cast vehicles and interactive software to apparel and accessories.

"Joining forces with Hot Wheels in this promotion reinforces one of our key business strategies -- to bring fun back to cereal," said Kevin Smith, Kellogg vice president, marketing services.

Participating cereals are Kellogg's Corn Flakes, Kellogg's Honey Crunch Corn Flakes, Kellogg's Smacks, Kellogg's Cocoa Krispies, Kellogg's AppleJacks, Kellogg's Raisin Bran, Kellogg's Froot Loops, Kellogg's Rice Krispies,Kellogg's Frosted Mini-Wheats (original and Bite-Size) and Kellogg's Crispix.

Consumers may also order, by mail, a NASCAR Hot Wheels Pull 'N Go mini-car carrying case for all 11 cars, priced at $4.99 plus two dated box tops from participating Kellogg's cereals. Details on the mail-in offer are on the cereal box.

Additional information about the Kellogg's free NASCAR Hot Wheels Pull 'NGo mini-cars offer is available on the Kellogg's website.

With sales of nearly $7 billion, Kellogg Company is the world's leading producer of ready-to-eat cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, and veggie foods. The company's brands include Kellogg's, Rice Krispies, Special K, Eggo, Pop-Tarts, Nutri-Grain, and Morningstar Farms. Kellogg products are manufactured in 20 countries and marketed in more than 160 countries around the world.

From licensed consumer apparel and accessories to interactive software,Hot Wheels is burning up on and off the track. Hot Wheels cars thundered into the toy world in 1968. More than 30 years later, Hot Wheels is approximately a $300 million global brand and a leader in the design, manufacture and marketing of vehicles, playsets and tracks. In addition to leading the way with speed, power and performance, Hot Wheels cars are also cool collectibles for adults. For the latest news on Hot Wheels, make a brake on the information superhighway and cruise over to www.hotwheels.com .

NASCAR is the fastest-growing spectator sport in the world; in 1999 more than 11 million people attended NASCAR events and an additional 252 million watched NASCAR races on television. NASCAR sanctions more than 2,200 events at 128 tracks over 13 different series in 40 states across America every year.

[Updated 4/20/2000]

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