MIAMI, April 15 - Beginning April 21, 2003, seven of the world's most popular, fearless crime-fighting Super Heroes -- Superman, Batman, Wonder Woman, Green Lantern, Flash, Martian Manhunter and Hawkgirl -- will leap off the pages of DC Comics and burst out of the TV screen for a power-packed kids' promotion at participating BURGER KING® restaurants nationwide. DC Comics' Justice League Super Heroes are bounding into BURGER KING® Big Kids' Meals in the form of eight action toys.

"These Super Heroes appeal both to kids who have come to know and love the Justice League cartoon as well as parents who grew up admiring these popular characters," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "These eight action-based toys inside our Kids Meals, as well as the mini-comic books, will give our young customers hours of enjoyment."

Power-Packed Fun: About The Toys

Each toy features a Justice League crime fighter showcasing their unique powers in a display of Super Hero prowess. The promotion runs for five weeks, during which time kids can collect all eight toys as well as accompanying 12- page mini comic books. Each comic book features storylines inspired by each toy's activity and will be the one of the largest per custom-comic project print runs ever published!

"We are extremely excited to bring these well-loved and empowering Super Heroes to BURGER KING® restaurants," said Joel Ehrlich, Senior Vice President of Advertising and Promotions for Warner Bros. Consumer Products and DC Comics. "We are certain that this supreme team of Justice League members will provide the same fun and excitement they have offered for decades to the kids of today at BURGER KING® restaurants."

Blast Off With New Spicy Catsup Dipping Sauce

The Justice League superheroes will burst into BURGER KING® restaurants with an exciting, new "Power Blast" spicy Catsup Dipping Sauce. Kids can have a "blast" with dipping one of the most popular items on the BURGER KING® Big Kids menu, CHICKEN TENDERS®, in fun star and lightning bolt shapes.

Catsup is the #1 kids condiment and the new "Power Blast" spicy Catsup Dipping Sauce brings catsup into a whole new realm! Kids will love to dip their CHICKEN TENDERS® into this new dipping sauce with a "powerful," tangy kick. "We know that kids like to 'have it their way' with unique, fun food presented in imaginative ways," said Braasch. "Kids can order their old favorites at BURGER KING®, like CHICKEN TENDERS®, in cool shapes and dip them into new catsup with a spicy twist."

Super-powered Online Fun

To add further excitement to the BURGER KING® Justice League promotion, the packaging for each superhero toy will contain special codes -- available only at BURGER KING® restaurants! -- that kids can use on the Cartoon Network Web site to win cToon online trading cards and other items from Justice League and BURGER KING®. By entering the Cartoon Orbit area microsite on www.cartoonnetwork.com, kids can use their exclusive BURGER KING® cToons to win screen savers, BURGER KING® BURGER BUCKS® gift certificates and more toys, featuring their favorite cartoon characters.

Become a Justice League Character!

In conjunction with the in-restaurant premium promotion at BURGER KING®, for the first time ever, Cartoon Network and DC Comics are holding the "Justice League Adventure Sweepstakes." Contestants can log on to www.cartoonnetwork.com to enter. In addition to several amazing runner-up prizes, the grand prize winner will be illustrated in a real Justice League comic book and receive the original artwork from the DC Comics artist.

Advertising Adventure

The BURGER KING® promotion will be supported by exclusive kid-directed advertising featuring the Justice League characters in original DC Comics animation; in-restaurant communication, a birthday mailer to Big Kids Club members and a special microsite at www.bk/jl.com. Big Kids can go to the microsite for interactive activities, downloadable screensavers and information about the eight toys.

About DC Comics

DC Comics, a division of Warner Bros. an AOL Time Warner Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.

The monthly Justice League of America comic book is one of DC Comic's best-selling titles, consistently ranking among the top ten in industry sales. The Warner Bros. Animation-produced series, "Justice League" in its second season is an audience favorite with children and adults alike, ranking consistently in the network's top ten performers. The show's tie-in comic book "Justice League Adventures" is one of the best-selling kids comic books in the industry.

About Cartoon Network

Cartoon Network, currently seen in more than 82.5 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as Justice League, The Powerpuff Girls, Dragon Ball Z, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at www.cartoonnetwork.com (AOL Keyword: Cartoon Network).

About Burger King Corporation

Burger King Corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for the great taste of Flame Broiling, HAVE IT YOUR WAY® and the WHOPPER®. In fiscal year 2002, ending June 30, 2002, the BURGER KING® system had system-wide sales of $11.3 billion. Burger King Corporation is owned by the equity sponsor group comprised of Texas Pacific Group, Goldman Sachs Capital Partners and Bain Capital. To learn more about the BURGER KING® system, please visit the company's website at www.burgerking.com.

THE JUSTICE LEAGUE and all related characters and elements are trademarks of and (C) DC Comics.