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Yu Yu Hakusho Contest & Toys

In addition to the toy news below, FUNimation is holding a special promotion:

In celebration of Yu Yu Hakusho moving to Toonami, FUNimation is giving away 25 DVD box sets of The Spirit Detective saga; one for each of the 25 episodes in the box set.

Fans can go to www.yuyuhakusho.com and follow the link to the sweepstakes. To enter (starting March 3rd), they must answer 5 multiple choice questions from the 5 shows played that week. Their entry will be entered into a weekly drawing for 5 DVD box sets given each week for 5 weeks. Limit one entry, per person, per week.


NEW YORK -- Feb. 18, 2003 -- JAKKS Pacific, Inc. announced today from the New York International Toy Fair that the Company has signed a new Master Toy License with FUNimation Productions, Ltd., for one of the Company's top anime properties, Yu Yu Hakusho®. Cartoon Network announced last week that beginning on March 3, Yu Yu Hakusho® will join the network's Toonami Block, airing Monday through Friday at 6 p.m. Eastern/Pacific time.

JAKKS Pacific will manufacture action figures, accessories and playsets based on Yu Yu Hakusho®, the popular series from Japan that follows the adventures of fourteen-year-old Yusuke Urameshi. JAKKS received the master toy license for Yu Yu Hakusho for North America from FUNimation, and expects to have product hit retail shelves by Q4 2003, in time for the Christmas season.

"Yu Yu Hakusho® has been one of the highest-rated anime shows in Japan and, and we are elated to add the premier brand to our Boys Action Division," commented Jack Friedman, chairman and chief executive officer of JAKKS Pacific. "FUNimation's arsenal of top boys properties, coupled with our vast experience in producing innovative action figures and related products will further position us as a leader in boys action toys. We are confident that the enormous fan base for anime action figures will be excited about the new line of figures from JAKKS."

"JAKKS Pacific has proven success in marketing highly detailed and authentic action figures, playsets and accessories for leading boys properties, and we are excited by the innovation they will introduce for the Yu Yu Hakusho® toy line," said Gen Fukunaga, president and founder of FUNimation Productions. "Yu Yu Hakusho® has been the only show to rival Dragon Ball Z® ratings in Japan, even at the height of Dragon Ball Z's popularity, and with the show's placement on Cartoon Network's Toonami Block, the show and toy line are poised for significant success in the U.S. market."

Yu Yu Hakusho® background:

Fourteen-year-old Yusuke Urameshi is the toughest kid in town, a young rebel frustrated by lack of direction in life. But when he unexpectedly sacrifices his own life to save a child from a deadly traffic accident, everything changes. Because of his noble sacrifice, Yusuke is given a second chance. He is allowed to return to Earth from the Afterworld -- but not to the life he left behind!

Yusuke has been granted some amazing new powers, and if he wants to live again he must use them for the cause of good. Yu Yu Hakusho® follows the many adventures of this reluctant hero and his uncanny companions as they defend an unsuspecting world from the dark creatures and powerful monsters that lurk in the shadows.

About FUNimation

FUNimation® Productions, Ltd. is a powerhouse in the brand management industry. The company has in-house production, licensing, Internet, and home video distribution. In addition to Yu Yu Hakusho®, FUNimation also produces Dragon Ball Z® and Dragon Ball®, also airing on Cartoon Network; Movies for Lupin the 3rd(TM), one of the longest running anime classics; Fruits Basket(TM), based on the top selling comic book in Japan; and Blue Gender(TM), a sci-fi anime; and Dragon Ball GT, being released on home video April 15th.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names, including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle® and Go Fly a Kite®. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.

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