MIAMI, Aug. 29 -- Jimmy Neutron's rocket ship has landed at BURGER KING(R) restaurants nationwide, creating an atomic buzz for BURGER KING(R) Big Kids this back-to-school season. For four weeks beginning September 2, 2002, five gravity defying, inter-connectable toys, inspired by the most anticipated animated television series this year, will be available in Big Kids Meals at participating BURGER KING(R) restaurants nationwide, while supplies last.

"Jimmy Neutron has reached kid-world superstar status by inspiring kids with his creative inventions," said Rick Dow, senior vice president, marketing programs and sales, Burger King Corporation. "The BURGER KING(R) Jimmy Neutron toys allow kids to be inventive, just like their favorite boy genius."

While America's most loved cartoon kid inventor launches into living rooms across the country on Nickelodeon this September, Big Kids can use the new BURGER KING(R) toys to join Jimmy and his friends as they blast into space. There are five super stellar collect-and-connect toys -- one per Big Kids Meal -- including Jimmy Neutron's Rocket, Libby and Sheen's Sonic Spinner, Carl's Swamp Buggy, Gotta Dash Goddard and Hot Rod Cindy.

"The excitement for the Jimmy Neutron series is incredible and the promotion with BURGER KING(R) is a perfect way for Jimmy's biggest fans to extend the fun at home," said Pam Kaufman, senior vice president, marketing, Nickelodeon. "The new TV series already ranks among TV's top cartoon favorites -- even before its first broadcast."

"Voice Of A Genius" Sweepstakes

From September 2 through September 29, 2002, kids nationwide can enter the Jimmy Neutron "Voice of a Genius" sweepstakes. They can win stellar prizes from THQ including a yearlong supply of Nickelodeon video games, Jimmy Neutron vs. Jimmy Negatron PC CD-ROM games, and the grand prize trip to Hollywood to have their voice recorded for an upcoming Jimmy Neutron video game. Burger King Corporation will provide prizes as well as sponsor a Jimmy Neutron themed week of Slime Time Live on Nickelodeon during the first week of September. Kids can also win free BURGER KING(R) food from Contest details will be displayed on Big Kids Meal bags and in the Big Kids Adventures newsletter.

Alongside Nickelodeon's support for the new series, the BURGER KING(R) promotion will be featured in kid-directed advertising, in-restaurant communication, a birthday mailer to Big Kids Club members and a micro site at http://www.burgerking.com. Big Kids can go to the micro site for interactive activities, downloadable screensavers and information about the five collect-and-connect toys.

About Nickelodeon

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 85 million households and has been the number-one-rated basic cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

About Burger King Corporation

Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER(R), in 1957. The company and its franchisees operate more than 11,435 restaurants in all 50 states and 57 countries and territories around the world, with 92% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING(R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY(R) food customization. BURGER KING(R) restaurants were recently voted "Best Place for Burgers"*. In fiscal year 2001, the BURGER KING(R) system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo, the international food and drinks company. To learn more about the BURGER KING(R) system, please visit the company's website at http://www.burgerking.com.

* Based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days.