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Hasbro Seeks Best Young SW Toy Collector

PAWTUCKET, R.I. -- Aug. 19, 2002 -- Hasbro, Inc. is searching far and wide -- from Earth to Tatooine -- to find the best young Star Wars toy collectors.

Kids between the ages of 4 and 14 who own Star Wars toys can enter to win great prizes, including one grand prize consisting of a Star Wars figure crafted in the winner's likeness, a $10,000 savings bond, a complete set of Hasbro's 2003 Star Wars Episode II 3.75-inch basic action figures, a JORG SACUL ("SACUL" is Lucas spelled backwards) figure, a Hasbro Star Wars Episode II action figure poster, and a visit to Hasbro to join the Star Wars toy team for a day. Each entrant will need to send in photos of the entrant's collection, a description of it (number of figures, rarest ones, how long the entrant has been collecting, etc.), and an explanation of why the collection is tops. The contest is open to young collectors from beginners to kids with dozens of items and beyond. (VISIT STARWARS.HASBRO.COM FOR COMPLETE RULES & DETAILS).

Second prize winners (one chosen from each state) will receive a complete set of Hasbro's 2003 Star Wars Episode II 3.75-inch basic action figures, a JORG SACUL figure, and a Hasbro Star Wars Episode II action figure poster.

"In addition to legions of adult collectors, we know that there are a lot of young Star Wars fans out there who have put a lot of thought and effort into building their collections. Now it's time to show the world," said Brian Goldner, President of Hasbro's U.S. toy group. "And what better recognition for the grand prize winner than adding the ultimate figure to his or her collection - a Star Wars action figure created by Hasbro in the winner's own likeness!"

Child development experts say that collecting theme toys, stamps, maps or other items adds knowledge, interest and pleasure at any age. "For children, collecting in areas of interest like Star Wars can have immense developmental and educational benefits," said Professor Matia Finn-Stevenson, Associate Director of the Yale Bush Center in Child Development and Social Policy at Yale University. "Building and maintaining a collection sharpens a child's ability to focus and concentrate, and provides an opportunity to exercise creativity and imagination."

Each entrant must send up to five photographs and a description of the entrant's Star Wars toy collection to be considered for the coveted title. Kids can be as creative as they want to be in displaying their collections. Collections appearing in the photographs must solely contain products marketed under the Hasbro, Kenner, and Galoob brand names. All entries must be postmarked by October 15, 2002.

The contest will be promoted on Cartoon Network. Entry forms, questionnaires and rules are also available at www.starwars.hasbro.com. No purchase necessary.

Hasbro is also holding a separate contest for collectors fifteen years of age and older. The rules are substantially the same but the older contestants will be judged separately. The grand prize winner from the 15 & up category gets a Star Wars figure crafted in his or her likeness, a complete set of Hasbro's 2003 Star Wars Episode II 3.75-inch basic action figures, a JORG SACUL figure, a Hasbro Star Wars Episode II action figure poster, and a visit to Hasbro to join the Star Wars toy team for a day. See complete rules for more details by visiting www.starwars.hasbro.com.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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