Glen Ellyn, Ill. (August 7, 2002) - At about 12" long and 6" high, the new POLARIS SPORTSMAN ATV from Ertl Collectibles - a brand of Racing Champions Ertl - is big, beefy, and rarin' to go as the first 1:6-scale ATV in the popular Outdoor Sportsman line.
"Our collectors have told us they're really interested in big scales," said Racing Champions Ertl Managing Director of Agriculture and Off-Road Vehicles Bill Walters, "and we're giving them what they've asked for-1:6-scale vehicles to compliment their hunting and fishing displays."
Outdoor Sportsman-a winner with outdoor enthusiasts and sportsmen ever since it was introduced last year-showcases all aspects of outdoor sports and scores another hit with the introduction of 1:6-scale ATVs. "This is a great addition to the line," Walters said. "All our Outdoor Sportsman products are exceptionally detailed, exceptionally realistic, and this brawny new ATV is no exception. It's an ideal companion piece for any of our officially licensed 12" figures."
Available later this summer, the POLARIS ATV that launches this new category combines realism and play value in a durable plastic replica, with exceptional engine and suspension detail, rear cargo rack, free-rolling wheels with knobby PVC tires, and authentic colors and graphics. Suggested retail prices range from $10.99 to $12.99.
Racing Champions Ertl (www.rcertl.com) is a leading producer and marketer of innovative collectibles and toys targeted at males of all ages. The Company's diverse product offerings include scaled die-cast replicas of John Deere agricultural equipment and NASCAR stock cars, other licensed vehicle replicas, pre-teen toys, sports trading cards, racing apparel and souvenirs, and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, American Muscle™, AMT®, W. Britain®, Press Pass®, and JoyRide Studios™. The Company reinforces its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties including NASCAR, NHRA, John Deere, Harley-Davidson, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler, Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega, and Electronic Arts. The Company's products are marketed through multiple channels of distribution, including mass retailers and specialty and hobby wholesalers and retailers, OEM dealers, and to corporate accounts for promotional purposes. The Company sells through more than 20,000 retail outlets located in North America, Europe, and Asia Pacific.