July 17, 2002 - Toronto, ON - Popping up in toy stores this summer will be a product that will break all the rules.

Spin Master Toys introduces B-Boyz™, a funky fresh line of break-dancing toys that feature a revolutionary rotary mechanism and break rod, for real fast action and real breakin! An internal mechanism and spring-loaded joints kick these figures into motion to perform amazing moves. Wild head-spins, technical Applejax and acrobatic windmills, B-Boys™ don't just pose, they bust out! These toys are so hip, Crazy Legs, President of the legendary Rock Steady Crew has his own B-Boyz™ action figure that can "Swipe", "Handspin" and more. Not only are the coolest moves now possible, but a real-working Boom Box gets the beats pumpin' and scratchin' so B-Boyz can groove to the music.

"We've been watching the return of breakin for a while now," says Conor Forkan, Brand Manager at Spin Master. "We were able to combine a hot trend with a truly innovative action figure technology. There has never been anything quite like this."

B-Boyz™ will debut at the Rock Steady Crew 25th Anniversary where the world's best real B-Boys will get a first look at the hip new action figures.

B-Boyz feature 16 points of articulation and some of the coolest licenses around, including Tribal Gear, Cold4ged, Rock Steady Crew and more. With 6 different B-Boyz™ to choose from, each with a unique move, you can Lock, pop, up-rock, spin, flip and B-boy battle like never before.

Spin Master develops, manufactures, markets and distributes its own toy products around the world. Diligent Product Development and Powerhouse Marketing Strategies have created a worldwide reputation for Great Products. Highly recognized for its Creative Vision, Spin Master is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS™, METAL MAXX™ and Hershey's™ Chocolate Magic, ICEE™ Maker and SHRINKY DINKS a registered trademark of K&B Innovations Inc.