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APII to make Jay Jay the Jet Plane

ORLANDO, Fla., Feb. 28 -- Action Products International Inc., a leading specialty toy company, announces a licensing agreement with PorchLight Entertainment to create wooden and diecast toys based on the award-winning children's television series, JAY JAY THE JET PLANE(TM).

As part of the long-term agreement, Action Products will create and distribute a Jay Jay The Jet Plane Wooden Adventure System(TM) consisting of wooden airplane characters, buildings, Destination playsets, and Cloud Track(TM). The system, presented to highly favorable reviews at the International Toy Fair Feb. 10-14 in New York, will be distributed through toy stores including Zany Brainy and Learning Express, book and gift stores, airplane museums, airport gift shops, and other quality stores.

Designed for use on the play tables popularized by the specialty toy industry, the Jay Jay The Jet Plane Wooden Adventure System(TM) combines the best of proven wooden play systems with a sprinkling of modern technology, including lights, sounds, and "character recognition." The character recognition system will identify each airplane as they touch down on the playset and activate a voice clip unique to each character. The initial flight of Jay Jay toys, scheduled to arrive in stores in summer 2002, will consist of the show's most popular characters, along with a Tarrytown Airport(TM) playset complete with wooden buildings. Additional characters, buildings, and Destinations are scheduled for release later in the year.

Jay Jay The Jet Plane(TM), created by David Michel and Deborah Michel, airs on PBS and PBS Kids. The show follows the adventures of Jay Jay(TM) and his airplane friends as they take off in search of fun and excitement in and around the storybook land of Tarrytown, a place "where imagination takes flight(TM)." In each episode, Jay Jay(TM) and his friends discover the wonders of science and nature, and also come to understand what it means to be a child.

Stefanie Tier Friedman, PorchLight's Vice President of Consumer Products said, "Action Products, with its innovative and educational playsets, is the perfect fit for Jay Jay and all his Tarrytown friends. They have embraced Jay Jay with great enthusiasm and have presented us with many exciting concepts to support the continually expanding Jay Jay brand."

Ron Kaplan, CEO and Chairman of Action Products said, "We are thrilled to welcome Jay Jay The Jet Plane into the Action Products family of brands to educate and entertain. The Jay Jay The Jet Plane Wooden Adventure System was incredibly well-received at Toy Fair, and we expect it to be a big hit for retailers this year."

About Action Products International

Action Products International, Inc. is a toy manufacturer and publisher, emphasizing educational, non-violent products, including Jay Jay The Jet Plane(TM), Earth Lore(TM) I Dig DinosaursŪ and I Dig TreasuresŪ, Space VoyagersŪ "The most authentic Space Toys on Earth", [email protected](TM) window- climbing robots, Thomas & FriendsŪ Creative Play arts and crafts kits, I Dig Surprises(TM) Discovery Eggs(TM), and Drop Zone Extreme(TM) parachute toys. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide.

About Porchlight Entertainment

PorchLight Entertainment is a multi-faceted company focused on the production and distribution of high-quality family entertainment. Since its formation in 1995 by veteran entertainment executives Bruce D. Johnson and William T. Baumann, PorchLight has produced several feature films including The Trial of Old Drum (Animal Planet), Treehouse Hostage (Disney Channel), Brainiacs.com (Disney Channel), Night of the Twisters (Family Channel) and Stranger in Town (Showtime), in addition to the Award-winning animated children's series Adventures From The Book of Virtues on Public Television and two animated movies, The Night Before Christmas: A Mouse Tale and The Haunted Pumpkin of Sleepy Hollow. PorchLight Entertainment can be found on the World Wide Web at http://www.porchlight.com.

NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward- looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.

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