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HotWheels.com Links Up with Wal-Mart


EL SEGUNDO, Calif., Jan. 9 -- Mattel, Inc.'s Boys/Entertainment New Media Group today announced that it has signed an agreement with Walmart.com in an effort to expand its Hot Wheels® brand's on-line presence. Mattel will utilize Wal-Mart's Web site by adding a link directly to the Hotwheels.com Web site. Links to Walmart.com will be featured in the "Shop" Section of the Hotwheels.com site, to encourage visitors to browse Wal-Mart's on-line store. Linking the two on-line stores will provide visitors to each respective Web site expanded purchase options.

"We are thrilled to provide our customer's with this simple, new way to purchase the latest Hot Wheels toys and collectible die-cast vehicles, and strengthen our relationship with Wal-Mart," said Amy Boylan, Senior Vice President of Mattel's Boys/Entertainment New Media Group. "Our visibility on Walmart.com will enable Hot Wheels fans to quickly find Hot Wheels products, and have purchase options."

The store will offer visitors an assortment of Hot Wheels products available both on-line and at Wal-Mart retail stores, while Walmart.com will receive targeted placements, including on the home page, for the Hot Wheels® brand.

About Mattel's Boys and Entertainment Division

Mattel's Boys and Entertainment division's portfolio of global brands includes some of the most popular powerhouse products in the toy industry. The division is comprised of three major businesses: Wheels; Entertainment licensed toys; and Games. The Wheels business includes Hot Wheels®, Matchbox® and Tyco® R/C. Mattel Wheels appeal to guys ages two to 92 with toys, consumer products and collectibles. Mattel's exciting entertainment-inspired licensed toy lines include Harry Potter(TM); Nickelodeon's Rugrats(TM), Jimmy Neutron Boy Genius(TM), Rocket Power(TM), The Wild Thornberrys(TM), SpongeBob SquarePants(TM), as well as Mattel Action brands Yu-Gi-Oh!(TM), Masters of the Universe® and Max Steel(TM). Mattel Games brands include favorite classics such as UNO®, Magic 8 Ball®, Ker Plunk!® and Fisher-Price® Games.

Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world.

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