Toys"R"Us® Announces 2011 Holiday Hot Toy List
Flying Fish, a Super-Fast Mini Dune Buggy, Trash Can Creatures, Super-Charged Disc Blasters and a Yellow Quirky Companion Among Toys Sure to Top Kids' Wish Lists this Christmas
WAYNE, N.J., Sept. 20, 2011 -- With Christmas Eve a little more than three months away, many children across the country have already started making their wish lists and checking them twice in hopes that Santa will deliver their most desired present under the tree. To provide parents and gift-givers with a starting point with which to create their holiday shopping checklists, today Toys"R"Us unwrapped its annual Holiday Hot Toy List, featuring 36 new playthings, available in-store and online at Toysrus.com/HotToys. Toys"R"Us began developing the 2011 Holiday Hot Toy List early in the year, identifying the most exciting new items from around the world that are sure to WOW kids on Christmas morning.
"There are so many really terrific new toys available this year, so narrowing down the list of top toys was fun, but challenging," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "The Toys"R"Us 2011 Holiday Hot Toy List highlights what we expect will be the most sought-after items this holiday season and the ones that will yield squeals of delight when kids tear off the wrapping paper on Christmas morning."
This year, the company's official fan page, located at Facebook.com/Toysrus will become the ultimate hub of hot toy information for gift-givers. The page will continually showcase this year's most exciting products, including everything on the 2011 Holiday Hot Toy List. Regular posts on the page will include "Fabulous 15 Picks" and "Hot Toy Highlights," with each post focusing on a different toy from the list. Fans can also visit the page for a photo album featuring the 2011 Holiday Hot Toy List, as well as select product videos. Shoppers unsure of what gift to get can ask questions on Facebook.com/Toysrus, where toy experts will help them find the perfect present.
As THE toy authority, Toys"R"Us can be counted on by shoppers to provide the broadest selection of quality toys, knowledgeable sales associates and hot toys in-stock when parents want them.
Breadth of Selection on Affordable Fun: With stores in 35 countries and jurisdictions, Toys"R"Us shops the globe, working with manufacturers and inventors to offer the best and broadest selection of toys, including items available only at Toys"R"Us. Whether gift-givers are shopping for the LEGO® enthusiast, Monster High® fanatic, Squinkies collector, NERF battler or Lalaloopsy™ lover on their list, Toys"R"Us stores have more toys from each of these brands, plus thousands of additional items. With so many choices, customers will find the perfect item guaranteed to fit any budget, whether trying to select toys that are $20 or less, $50 or less or any other price.
Knowledgeable Insights and Daily Shipments: Shoppers frequent Toys"R"Us stores knowing that toy-trained associates are available to help them navigate the thousands of items on store shelves as they seek the perfect gift for every child on their list. And, with trucks filled with new toy shipments arriving daily, parents and gift-givers have a better chance of finding the hottest toys, in-stock, at Toys"R"Us than anywhere else throughout the holiday shopping season.
THE TOYS"R"US "FABULOUS 15" - THE BEST OF THE HOLIDAY SEASON
Following are the Toys"R"Us "Fabulous 15," representing the best new toys of the holiday season (listed in alphabetical order):
- Air Hogs® Hyper Actives™ from Spin Master™
- Air Swimmers® eXtreme from Animal Planet™
- Lalaloopsy™ Silly Hair™ dolls from MGA Entertainment®
- LeapPad Explorer™ from LeapFrog®
- Monster High™ Fearleading 3-Pack from Mattel®
- Moshi Monsters™ Moshling 3-Pack Mini-Figures from Spin Master™
- My Keepon® from Wow! Stuff
- NERF Vortex™ Vigilon™ from Hasbro®
- Ninjago Lightning Dragon Battle from LEGO® Systems, Inc.
- Poppin' Park™ Elefun® Busy Ball Popper® from Playskool®
- Power Wheels® Dune Racer from Fisher-Price®
- Radica® Fijit Friends™ from Mattel®
- Sesame Street® Let's Rock! Elmo™ from Hasbro®
- Skylanders: Spyro's Adventure from Activision®
- The Trash Pack™ Garbage Truck from Moose Toys®
THE TOYS"R"US 2011 HOLIDAY HOT TOY LIST
From Baby's First Christmas to Big Kids, the 2011 Toys"R"Us Holiday Hot Toy List represents the top new toys for 2011 in each age group:
Baby's First Christmas
Poppin' Park™ Elefun® Busy Ball Popper® from Playskool®
Tiny tots are sure to love the unpredictable ball popping fun that they'll experience with this friendly-faced elephant. With the elephant's trunk able to rotate 360 degrees, parents just drop one of five included balls into the elephant's head and twist its trunk to launch them inside its belly, across the room for babies to crawl after or even back through its trunk to activate fun sounds. As little ones interact, 10 lively tunes will play to entertain young ears. 4 "D" batteries required (not included). Ages 9 months and up.
Topzy Tumblers™ Twirlin' Tumblin' Fun Park™ from Fisher-Price®
Kids can get ready for tumble time with this adventure-filled play land designed to keep babies entertained while developing key motor skills. Featuring several areas of fun, the three included Topzy Tumblers figures can be placed on the slide where they will roll end-over-end with clickety-clack noises, on the steps where they'll popup or on the Ferris wheel for a quick ride filled with lights and sounds! 3 "C" batteries required (not included). Ages 6 to 36 months.
13 months to 2 years
Sesame Street® Let's Rock! Elmo™ from Hasbro®
Everyone's favorite furry red monster is ready to rock in this new interactive version that comes band-ready with a drum, tambourine and microphone. After requesting an instrument, Let's Rock! Elmo recognizes which one is placed in his hand and uses it to accompany one of six songs, including the theme to "Elmo's World," an Elmo-themed version of "It Takes Two" and more. To let children add their musical styling to the mix, this Toys"R"Us exclusive version comes with a playable guitar to which Elmo responds. 9 "AA" batteries required (included). Ages 18 months to 4 years.
You & Me Hide and Seek Friends from Toys"R"Us®
No peeking! Little mommies will love feeding and playing with this pair of Toys"R"Us exclusive interactive twins. Kids press the dolls' chests to hear them speak to each other before engaging in an exciting match of peek-a-boo. When it's time for a snack, the girls ask for their treats, allowing children to feed them with a magical fork or quench their thirst with a juice box. Additionally, the darling dolls come with a hair brush to style their lovely locks. 6 "AAA" batteries required (included). Ages 2 years and up.
2 to 4 years
Angry Birds™ 5-Inch Plush from Commonwealth®
Flying out of the app that challenges players to launch birds using a slingshot, these cuddly, 5-inch plush versions of the iconic red, yellow and blue birds are ready to be hugged…or tossed at thieving pigs. Featuring sounds taken directly from the game, these mini birds are a perfect physical addition to the virtual Angry Bird world. No batteries required. Ages 3 years and up.
Cabbage Patch Kids® Limited Vintage Edition from JAKKS Pacific
The classic 'Kids that took the holiday season by storm in 1983 are back! These new, yet vintage, versions feature retro outfits and yarn hair. Parents and children will love this classic Cabbage Patch Kid that's sure to bring back childhood memories for adults, while creating new ones for kids. No batteries required. Ages 2 years and up.
Disney Rock Star Mickey from Fisher-Price®
Mousketeers can learn how to be a star with the mouse that rocks the house! Complete with a guitar and cool shades, Mickey can teach little fans how to recreate his dance steps in "How to be a Rock Star" mode or perform three songs, including a mousetastic version of The Kinks' "You Really Got Me." Proving that this mouse has all the moves, Mickey can even perform splits! 4 "AA" batteries required (included). Ages 2 years and up.
Fast Lane® Stunt City from Toys"R"Us®
Little racers can avoid crashes, jump gaps and dodge obstacles with this Toys"R"Us exclusive 100-piece track set that takes the fun of big city racing into overdrive. Kids start their engines with a turbo-powered boost out of a motorized launcher before choosing their route by tugging on a steering wheel to switch tracks. Featuring amazing looping action and a moving crane, this city will take kids to the stunt-filled extreme with more than 12 pieces of track, a buildable cityscape and two included cars. 2 "AA" and 3 "D" batteries required (not included). Ages 3 years and up.
Imaginarium® City Central Train Table from Toys"R"Us®
Choo Choo! Perfect for creative play, train fans of all ages will love this Toys"R"Us-exclusive wooden train table with over 100 pieces and a stylish espresso finish. Lights and fun train sounds bring the set to life as little conductors push their favorite trains along curvy tracks. Featuring a working crane with magnetic grapple, a Train Wash Station with water sounds and an Airport Tunnel, the train set also includes a roundhouse with three opening doors and a working turntable. The bridge and Train Station both light up with more busy sounds when trains pass through. 7 "AAA" batteries required (not included). Ages 3 years and up.
Lalaloopsy™ Silly Hair™ dolls from MGA Entertainment®
Having sprung to life when their last stitch was sewn, two favorite Lalaloopsy dolls, Crumbs Sugar Cookie and Jewel Sparkles are back, and this time, they have magical hair that's ready for a pretend treatment. Kids can twist, bend, straighten or curl their lovely locks to create an endless variety of looks. Each doll comes with a fun hair styling brush, four clips, six hair beads and a pet whose tail can also be styled. No batteries required. Ages 4 years and up.
Power Rangers Samurai™ Samurai Megazord from Bandai®
Ninjas in training can get ready for non-stop action with the Samurai Megazord. Corresponding to the Ranger color and animal seen on the TV series, Red Lion, Blue Dragon, Green Bear, Yellow Ape and Pink Turtle Zords combine to form the Samurai. Ready to battle the forces of the Netherword, the Samurai Megazord comes with a Katana sword that can be sheathed in its waist or unleashed for battle. No batteries required. Ages 4 years and up.
Power Wheels® Dune Racer from Fisher-Price®
Junior drivers can fasten their seatbelts and get ready to ride over grass, gravel and mud with this child-sized dune buggy! Spacious enough for two passengers to ride inside, this bright green vehicle is the perfect transport to help little ones explore the outdoors. Before departing, kids can pack a snack, extra gear or a favorite toy in the built-in storage compartment hidden under the hood before taking off at speeds of 2.5 or 5 MPH forward or 2.5 MPH in reverse. One "12V" battery required (included). Ages 3 to 9 years.
5 to 7 years
Bizu™ Style Studio from Spin Master™
Calling all future fashion designers - this customizable bead activity kit lets children magically transform their accessories into collectible pets! Kids can spin the studio to select and dispense their beads, creating up to four customizable bracelets using the included bracelet elastics with the beading tool. When not worn, each bracelet can be easily twisted to create a small animal friend. Kids can even mix and match styles, including Glam, Rock, Funky or Wild, to make their own unique combinations! No batteries required. Ages 6 years and up.
Disney-Pixar® "Cars 2" The Real Lightning McQueen Interactive Air Hogs R/C Vehicle from Spin Master™
Kids can get their motors running with this talking radio-controlled version of Lightning McQueen from "Cars 2" that comes alive with animated eyes and mouth. Ready to drive in two different modes, "Race" lets little ones take the wheel for freestyle driving, while "Rookie" transforms Lightning into a teacher as he instructs children about how to move him around. Making sure drivers are keeping it safe, Lightning McQueen comes with bump detection technology to let him know when he drives into an object. 4 "AA" and 3 "AAA" batteries required (not included). Ages 5 years and up.
Hot Wheels® Wall Tracks™ Starter Set from Mattel®
Hot Wheels® fans can take their races to new heights with the first track set that leaves the floor and sticks directly to walls using 3M Command™ strips, which can be easily removed without leaving residue. Powered by gravity and customizable for unique track creations, the starter set comes with one car and eight pieces of track, including a loop that can launch cars at enhanced speeds. After assembling their first track, children can easily combine the Starter Set with any Wall Tracks™ or Hot Wheels® track set, allowing for expansion to all four walls, the floor and beyond! No batteries required. Ages 4 years and up.
iMarker™ digital stylus + Crayola ColorStudio HD App from Crayola
Coloring goes digital with this electronic drawing tool that transforms into Crayola crayons, markers, paint, colored pencils and more when interacting with an iPad. Featuring iconic colors from the Crayola 64 Box, young artists can discover their inner Picasso by interacting with "live" animated pages, complete with sound effects, music and hidden surprises when they download the complimentary ColorStudio HD app for iPad. 1 "AA" required (included). Ages 3 years and up.
InnoTab™ from VTech®
This engaging learning device is perfect for endless entertainment and education, allowing little ones to play learning games, draw, paint and even read books! And, just like mom and dad's devices, an included calculator, calendar, notepad, address book and clock will help keep kids organized. As an added bonus, the tablet hooks up to a PC or Mac to download interactive games and e-books from VTech's Learning Lodge Navigator. A library of cartridge software featuring kids' favorite characters is also available. The InnoTab comes complete with a photo viewer, MP3 player, SD card slot for memory expansion as well as a bright color LCD touch screen and tilt-sensor. 4 "AA" batteries required (not included). Ages 4 to 9 years. This item will be available beginning September 25.
LeapPad Explorer™ from LeapFrog®
Tech-savvy youngsters can read books, play educational games and take pictures with this device designed to look and act like today's top tablets. Complete with a touch-screen, built-in camera and four included apps, children can play motion games like Roly Poly Picnic or expand their learning library with more than 100 cartridge games, apps and eBooks (sold separately, works with all Leapster Explorer™ cartridge games and apps). Featuring landscape and portrait viewing modes, users will also find a compelling curriculum that helps spelling, phonics skills, mathematics, creativity, science, music, geography and more, while an included stylus lets kids practice writing. 4 "AA" batteries required (not included). Ages 4 to 9 years.
Monster High™ Fearleading 3-Pack from Mattel®
The students of Monster High™ are the teenage children of legendary monsters and they're ready to raise everyone's "ghoul" spirits with this Toys"R"Us exclusive set of three fashion dolls. Kids can help Draculaura™ and Cleo de Nile™, dressed in their Fear Squad™ uniforms - complete with pompoms and a bullhorn - cheer on the home team while inspiring ultimate Monster High™ fan, Ghoulia Yelps™, who sports a foam finger and Monster High™ banner. No batteries required. Ages 6 years and up.
Mario Kart™ Wii Bowser's™ Castle Ultimate Building Set™ from K'NEX
Gamers can recreate the complete multi-level Bowser's Castle track from Mario Kart Wii with this Toys"R"Us exclusive set, featuring more than 650 pieces, that takes the experience of racing Mario and Luigi out of the video game and into the real world. Kids can connect the 26 pieces of double-wide track and then race Mario in his Standard Kart, alongside Luigi in his Wild Wing Kart to avoid Thwomps, Fireballs and Fire Cogs! The set also includes four collectible items that can help or hinder racers - a mushroom, green turtle shell, banana peel and Bullet Bill. 4 "AAA" batteries required (not included). Ages 6 years and up.
Moshi Monsters™ Moshling Mini-Figures 3-pack from Spin Master™
Since 2008, kids have been interacting with their own monsters online at MoshiMonsters.com, creating virtual rooms, playing games and adopting pets, called Moshlings, for their Moshi Monsters to care for. Now, the miniature Moshlings from the hit online community are ready to leave their virtual world and come home with this Toys"R"Us exclusive line of plastic figurines. With more than 30 available, children can build their Moshling collection with three-packs that each showcase two Moshlings, while leaving one shrouded in mystery. For additional fun, kids can use an included secret code to retrieve one special item for their Moshi Monster online at MoshiMonsters.com. No batteries required. Ages 6 years and up.
Radica® Fijit Friends™ from Mattel®
With four distinct personalities to choose from, these interactive robotic toys are ready to become everyone's BFF as they talk, laugh and dance. Kids can choose from - and collect - Willa, the trend-setter; Logan, the sporty one; Sage, who has a sense of adventure; and Serafina, the sweetie-pie. Just squeezing their tummies, poking their sides or saying one of 30 commands can make a Fijit Friend™ spring to life. And, when the music starts, these robot toys become dancing machines, moving to any music played. With 150 built-in phrases and jokes, these little robots will keep children surprised for hours. 5 "AA" batteries required (included). Ages 6 years and up.
Redakai™ X-Reader Starter Pack from Spin Master™
The first-ever trading card game to feature 3D and animated effects truly takes gaming to the next level with "stack to battle" game technologies that track players' progress and allow them to see the effects of their attacks. The X-Reader starter set gives players everything they need to get into the game with 22 Blast 3D™ cards and a portable battlefield designed to look just like the X-Reader featured in the Redakai show on Cartoon Network. No batteries required. Ages 6 years and up.
TRANSFORMERS® Dark of the Moon™ Ultimate OPTIMUS PRIME from Hasbro®
Little ones can lead the AUTOBOTS to victory with the first version of OPTIMUS PRIME in several years to come with his trailer! Whether battling the evil DECEPTICONS or protecting humans from unimaginable danger, OPTIMUS PRIME can change into three different modes. Trailer Mode disguises OPTIMUS PRIME as a semi-hauler truck and trailer, while Robot Mode lets OPTIMUS PRIME take on his true, robotic form. Power-Up Mode equips the AUTOBOT's fearless leader with a light-up, roaring blaster weapon and set of wings created from his trailer. 2 "AA" batteries required (included). Ages 5 years and up.
The Trash Pack™ Garbage Truck from Moose Toys
Squishy garbage-themed characters are the newest in collectible crazes and this garbage truck is the perfect home for over 10 disgusting - yet adorable - characters. This Toys"R"Us exclusive truck comes with Sludge Can and Dead Tire, two special edition Trashies® that are designed to look like items found in the trash. Tiny in size and squishy, each of the Trashies come in three colors and has unique features and molded edges that make them feel gross to touch. For extra trash-time fun, kids can launch their Trashies at trash targets using the wheelie bin included in the pack or collect them all and build their gross gang by swapping and trading over 100 characters with friends. No batteries required. Ages 5 years and up.
Xia-Xia™ from Cepia, LLC
Every day is a celebration with new Xia-Xia™ (pronounced Shah-Shah). These four colorful, collectible hermit crabs live to dance and play. Kids can start a parade by pressing its claw to watch it do its wacky walk. The Xia-Xia™ crew features four colorful, loveable, crawling hermit crabs with removable, collectible shells, including Bimini with her pink polka-dotted shell and flirty eyes, Trinidad with his grey skull-spotted shell and orange body, Turks with her red shell and girly pink bows, and Tobago with his rough-and-tumble blue exterior and boyish grin. Each Xia-Xia™ comes with a little friend inside its shell! Just like real hermit crabs, these critters love to switch and swap their shells. Additional collectible shells come in candy-colors and contain a bonus of two little friends! 2 "LR44/AG13" batteries required (included). Ages 4 years and up. This item will be available beginning in October.
8 - 11 years
Air Swimmers® eXtreme from Animal Planet™
Now kids can pretend their home is an indoor aquarium with these oversized, lightweight fish-shaped metallic balloons that "swim" through the air through radio control. Available in shark or clownfish designs, users can easily maneuver these 4-foot-long Toys"R"Us exclusive flying fish around small spaces, bouncing off walls and objects without fear of damage! 1 "AAA" battery (included), 1 "9V" battery (included) and one helium tank required (sold separately). Ages 8 years and up. Indoor use only.
Fast Lane® JLX Matrix™ from Toys"R"Us
Remote control drivers can grip the handlebars of the ultimate experience with this Toys"R"Us exclusive motorcycle that reaches scale speeds of 125 MPH, performs awesome stunts with self-propelled flipping action and has the ability to handle rough roads with its super bounce tires. The JLX Matrix, using special gyro technology, can even correct itself when drivers lean too close into a curve, allowing the fun to continue, even if the most daring stunt goes awry. 1 "9V" and 1 "12V" battery required (included). Ages 8 years and up.
HEROICA™ Castle Fortaan from LEGO® Systems, Inc
Action and danger await adventurers in the newest entry in the HEROICA game series! The Goblin King and his army of monsters have overrun Fortaan, and players must choose between four unique heroes as they navigate the 304-piece buildable board game in their quest to reclaim the castle. The dungeon-style game play has heroes moving through tunnels, fighting enemies and collecting treasure as they search for the Goblin King's secret battle plans and the Helmet of Protection. Castle Fortaan can be combined with any other HEROICA game for an even more in-depth gaming experience. The game includes four heroes, eleven monsters, one buildable die and more to customize every experience. No batteries required. Ages 8 years and up.
I Am T-Pain Mic™ from CDI™, a division of JAKKS Pacific
Aspiring musicians and those who just want to have fun can sound like a pro with the push of a button thanks to the voice modification technology found in this microphone using the T-Pain Effect™, the singing style made famous by the world renown musician T-Pain. Boasting three minutes of recording time and the ability to transfer clips to a computer to share online with friends, kids can even layer their own voice into tracks found in their personal music collection. The Mic comes with a built-in speaker, a headphone jack, volume control and more, allowing users to break out a beat whenever they're in the groove. 3 "AAA" batteries required (included). Ages 7 years and up.
My Keepon® from Wow! Stuff
With yellow, textured skin, this lovable robotic toy is insatiably curious, craves attention, reacts to touch, and has the amazing ability to listen to music, detect the beat and dance in perfect rhythm. This Toys"R"Us-exclusive robot stands two-tennis-balls-high, but it has big personality, featuring Touch Mode and Dance Mode for hours of fun and entertainment for all ages. 8 "AA" batteries required (not included). AC adaptor compatible (not included). Ages 6 years and up. This item will be available beginning the end of October, and can be pre-ordered now at www.Toysrus.com/MyKeepon.
NERF Vortex™ Vigilon™ from Hasbro®
Kids can turn the tide of any NERF mission with this new blaster that launches foam discs up to 50 feet! With a five-disc capacity, the Vigilon features a built-in spring-loaded ammo clip that drops down with the pull of a lever, assuring minimum load time for maximum action. Additionally, its high-powered disc-blasting technology and compatibility with the NERF Tactical Rail System to add almost any NERF N-STRIKE or VORTEX accessory, the Vigilon provides a distinct advantage in any NERF battle! No batteries required. Ages 8 years and up.
Ninjago Lightning Dragon Battle from LEGO® Systems, Inc
Builders can enter the world of Ninjago, where elemental ninjas must defend everyone against the evil Lord Garmadon and his skeleton army with this Toys"R"Us exclusive 645-piece construction set. Once built, kids can help Jay, the blue ninja of lightning, as he pilots the fearsome Lightning Dragon to rescue Sensei Wu and his "Nunchuks of Lightning" from the evil clutches of Kruncha and Frakjaw. But first, he must avoid the flick missiles and snapping jaws that defend the dastardly duo's Skeleton helicopter in this set that plays perfectly in the world of Ninjago. No batteries required. Ages 8 to 14 years.
Skylanders: Spyro's Adventure™ from Activision®
Skylanders: Spyro's Adventure™ lets gamers bring their toys to life when they place their action figures on the "Portal of Power," instantly teleporting characters into a video game world. Players can then complete adventures, collect surprises and more that will be retained when their character leaves the game world. Upon reentering Skylanders, each character retains in-game experiences and can transfer weapons, skills and more across platforms when playing on a Wii, PlayStation 3, Xbox 360, PC or Mac. This starter set comes with everything needed to complete the game, including the "Portal of Power;" Spyro, Gill Grunt and Trigger Happy playable action figures; the game and more. No batteries required. Wii system not included. Rated "E" for Everyone. This item will be available beginning October 16.
Air Hogs® Hyper Actives™ from Spin Master™
Offering precision control and gravity-defying stunts, this vehicle's dune buggy-inspired design offers the ultimate rush for kids, reaching speeds up to 20 mph! Featuring interchangeable foam and rubber tires for maximum traction for indoor or outdoor driving, this buggy is also geared for stunts with a wide stance and functionality that lets future drivers easily return the car to its upright position after completing a tricky maneuver. For the ultimate miniature racing competition, the multi-band radio controller can be switched to allow 10 drivers to compete at once. 6 "AA" batteries required (not included). Ages 12 years and up.
HALO® Anniversary Edition: UNSC Warthog from MEGA Bloks®
Collectors and kids alike can celebrate the 10th Anniversary of Halo with this 734-piece, Toys"R"Us exclusive construction set that lets them build a highly-detailed, authentic reproduction of the iconic M12 Warthog featured in the Halo universe. Kids can aid UNSC troops as they scout for Covenant forces with the M12 Warthog that features a rotating M41 chain gun and real working wheels. No batteries required. Ages 8 years and up.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 200 licensed stores in 34 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.