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July 2011 Hasbro Star Wars Q&A

July 2011 - Every couple of weeks, Hasbro will answer two questions per web site about their Star Wars products. Here are the questions and answers for the latest round:

1) Star Wars Celebration VI has been announced for August of 2012, over a year away and leaving ample development time for a great, all-new exclusive (unlike Celebration V which was only announced a few months beforehand). An exciting idea for a Hasbro Star Wars exclusive could be one of the runner's up in the most recent Most Wanted Figure poll, in particular the character who placed second and lost by just one percent of the vote! Considering it has been said that a character like Jocasta Nu will not do well at mass retail, is there any chance of this beloved fan-demanded character being produced as a limited exclusive for diehard Star Wars fans at Celebration VI? This much-requested character as an exclusive would be a great reward to hardcore collectors attending Celebration VI.

Great thinking... we have not yet kicked off planning for Celebration VI but it's time!

2) Is there anything you'd like to share with us about the development of the Death Star set exclusive for San Diego Comic-Con? For example, the packaging is pretty neat, maybe you'd like to expand on it (or the character choices, or the two "only in this set" figures) a little to us.

The Death Star Comic-Con pack was a labor of love for the entire Hasbro team. Many of us on the team were dying to do a Death Star (even one in cardboard!) And after seeing the popularity of a number of large action figures at the show last year, we thought we could turn that trend on its head and offer as a bonus 2 smaller figures on scaled down Vintage cards.

Be sure to check out the previous Q&As as well.

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