MEGA BRANDS AND MICROSOFT GAME STUDIOS RENEW GLOBAL LICENSING PARTNERSHIP
Mega Bloks Halo construction toy deal extended
MONTREAL, June 6, 2011 - MEGA Brands Inc. announced today that it has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on Halo, the highly successful video game franchise.
Under this new agreement, MEGA Brands will work closely with 343 Industries, a division of Microsoft Games Studios, to further develop the immensely popular Mega Bloks Halo Authentic Collector's Series. The Mega Bloks Halo construction toy line is a powerful expression of the Halo universe and brings to life the wealth of vehicles, characters and locations that appeal to collectors and construction fans alike.
"The Mega Bloks Halo Authentic Collector's Series is one of the toy industry's leading properties," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "Since 2009, our highly detailed, buildable world has captured the imaginations of millions of fans. We look forward to offering Halo enthusiasts more creative and immersive building experiences based on the ever expanding content of the Halo universe."
"It has always been and it continues to be a pleasure working with Mega Bloks on the expanded universe of Halo themed construction sets," said Frank O'Connor, Franchise Development Director at 343 Industries. "Both 343 and Mega Bloks understand that the rich universe of Halo is not only a place to experience and explore, but a world of creation, immersion, building and direct interaction, both in game and out."
For more information on Mega Bloks Halo products, please visit halo.megabloks.com.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Microsoft, Microsoft Game Studios, the Microsoft Game Studios logo, 343 Industries, 343 Industries logo, Halo, the Halo logo, Xbox, Xbox 360, and the Xbox logos, are trademarks of the Microsoft group of companies. All Rights Reserved.