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Are You the Weakest Link?


SANTA MONICA, Calif., Nov. 8 -- Are you The Weakest Link? Now, consumers across North America can find out with the release of Activision, Inc.'s new video game The Weakest Link(TM) for the PlayStation(R) game console and PC. Based on the popular television game show, The Weakest Link will appeal to the entire family -- challenging the trivia knowledge and endurance of both young gamers and adults alike. The game lets players confront the biting commentary and razor sharp wit of Anne Robinson as they face a battery of questions where only the strongest survive. Rated "E" ("Everyone" -- content suitable for person ages 6 and older) by the ESRB, The Weakest Link is currently available at retail stores for a suggested retail price of $29.99 for the PlayStation game console and $19.99 for the PC.

Featuring the likeness and voice of popular game show host Anne Robinson, The Weakest Link challenges players to battle through more than
100,000 questions, using a unique combination of survival and teamwork
gameplay. Choosing from one of 24 different computer-generated contestants, players feel the wrath of Anne as they attempt to survive six rounds of rapid-fire questions, putting their trivia skills to the ultimate test and avoiding the humiliation of being voted out of the game.

As in the television show, players must use both strategy and judgement to determine the most appropriate time to bank the team's money. At the end of each round, one player is voted off the team until only the winner remains. In addition to playing against the computer, players can also challenge up to six other friends or family members to find out which of them is The Weakest Link.

"Anne's infamous catchphrase is set to reverberate throughout the nation's households this holiday season as friends and families gather together to play The Weakest Link video game," states Larry Goldberg, executive vice president of Activision Worldwide Studios. "Up to seven players can find out which of their friends and family members will take the Walk of Shame."

In addition to offering the standard gameplay mode, The Weakest Link also features two additional modes -- Championship Mode and Junior Mode. In Championship Mode the risk and rewards are even greater as players face
tougher questions and a chance to win up to one million dollars. Junior Mode offers more accessible questions for younger family members.

Originally developed by BBC One, The Weakest Link game show was launched in the U.S. on NBC Television on April 16, 2001. One of the hottest BBC properties, the show currently airs on BBC ONE during Primetime and BBC TWO
during Daytime slots, along with a series of special editions.

About the BBC

BBC Multimedia, part of BBC Worldwide, creates interactive products with an emphasis on fun, learning, creativity and the quality the BBC is renowned for. BBC Multimedia produces entertainment, children's and reference CD-ROMs, PlayStation and Game Boy Color titles for the whole family. You can find out more about its catalogue of titles on the BBC Multimedia website located at http://www.bbcmultimedia.com -- visitors can also buy titles from the range at this website.

BBC Worldwide, the commercial arm of the BBC, generates income to support the UK license fee by marketing program-related products and services around the world. It is self-funding and exists to provide supplementary funding for the BBC's public services. In 2000/01, BBC Worldwide provided cash flow to the BBC of 96 million pounds sterling. Its ambition is to quadruple cash flow to the BBC during the current Charter period. BBC Worldwide is financially separate from the rest of the BBC and receives no public funding.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

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