FANS' WAIT FOR THE NAME AND EARLY DETAILS OF THE UPCOMING MMO IS OVER

CAMBRIDGE, UK - JUNE 2, 2011 - Jagex Games Studio, one of the largest independent games developers and publishers in the world, today announced the much anticipated name; TRANSFORMERS UNIVERSE for the upcoming MMO based on the iconic TRANSFORMERS brand from Hasbro, Inc. as well as plans to attend TRANSFORMERS BotCon 2011, the official TRANSFORMERS fan convention, to unveil their vision for the browser based MMO for the Western World markets.

Visitors to BotCon will be the first to see the graphical style and direction for the game and be able to see firsthand how the Jagex development team is working with Hasbro to create the look and feel of it through live concept art and animation demonstrations at the Jagex booth.

The Jagex booth will offer fans a chance to meet and engage with members of the development team, and watch exclusive video footage of how a TRANSFORMERS character is developed in-game.

Those visiting the booth will also have the unique opportunity to design their own TRANSFORMERS character from in-game assets and take away a printed copy of their AUTOBOT or DECEPTICON creation. The ability to design and customise your own TRANSFORMERS character will be a key feature in the game and fans will be getting a first taste of what they can look forward to from this new MMO.

Jagex will also be welcoming the TRANSFORMERS community to contribute their thoughts and opinions about AUTOBOTS and DECEPTICONS in the video area of the booth, where the first battle for supremacy will begin. Who will come out on top?

Mark Gerhard, CEO at Jagex Games Studio, commented: "BotCon is the world's premier destination for TRANSFORMERS enthusiasts and, with so many loyal fans gathered together in one place, it's the natural event to unveil the very first details of TRANSFORMERS UNIVERSE. It will be great to meet the TRANSFORMERS fans in person and we are especially excited about offering them the chance to design their own TRANSFORMERS character, which will be a key feature of the game when it launches next year."

Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro, commented: "The unveiling of some of the first details of TRANSFORMERS UNIVERSE from Jagex at BotCon, where Hasbro celebrates all elements of our hugely popular TRANSFORMERS brand, is an extremely exciting prospect for both Hasbro and the dedicated fanbase attending. We are delighted to welcome Jagex to the show and are sure that what the fans will able to see, participate in and take away from their experience at the Jagex booth will make them as excited about the upcoming MMO as we at Hasbro are."

TRANSFORMERS BotCon runs from the 3rd - 5th June at the Pasadena Convention Centre, California. The Jagex booth can be found in the Main Conference Hall.

To register interest in TRANSFORMERS UNIVERSE, fans can now visit: www.transformersuniverse.com

About TRANSFORMERS

The TRANSFORMERS brand has delivered "MORE THAN MEETS THE EYE" action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio

Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com.

In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the Herotopia, the online virtual world for children, the real-time strategy game War of Legends, and the iPhone title Undercroft.