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K'NEX: Facebook 10,000 Fan Giveaway

K'NEX Launches Facebook 10,000 Fan Giveaway
One Fan to be Randomly Selected to Receive $1,000

Hatfield, PA - May 26, 2011 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, announced a new giveaway to celebrate its growing Facebook fan community. Once the K'NEX Facebook fanpage (http://www.facebook.com/buildknex) reaches 10,000 fans or "likes", one fan will be selected at random to win $1,000. The K'NEX Facebook fanpage currently has over 6,000 fans/likes.

"After reaching 5,000 fans in December of 2010 and surprising one fan with a $500 K'NEX prize pack we decided to launch an even bigger giveaway to celebrate reaching 10,000 fans," said K'NEX President and CEO Michael Araten. "Our Facebook page is home to a vibrant and growing community of K'NEX builders so we're excited to reward another of these special fans."

This giveaway is open to K'NEX Facebook fans only. A winner will be selected at random once the page reaches 10,000 fans/likes. For more information and to join the K'NEX Facebook community visit http://www.facebook.com/buildknex. No purchase necessary.

About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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