MEGA BRANDS ENTERS INTO LICENSING AGREEMENT WITH SABAN BRANDS' ICONIC POWER RANGERS FRANCHISE
MEGA Brands to Develop Construction Sets Based on Power Rangers, One of the World's Leading Children's Entertainment Properties
MONTREAL, May 10, 2011 - MEGA Brands Inc. announced today that it has entered into a multi-year global licensing agreement, excluding Asia, with Saban Brands to develop construction toys based on the all-new kids' action series Power Rangers Samurai, the newest generation in the long-running, highly popular entertainment franchise.
The Mega Bloks Power Rangers Samurai construction toy sets will match the fun, action-packed style of the new series airing on Nickelodeon. Launching in Spring 2012, the Mega Bloks Power Rangers Samurai construction toy line will engage children of all ages with its popular characters, vehicles and playsets that offer endless possibilities of building adventures.
"We're excited to be partnering with Saban Brands and build on the immense success of the Power Rangers franchise," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We look forward to bringing the adventures of Power Rangers Samurai to life through Mega Bloks by offering fans an engaging and immersive building experience."
"The Power Rangers continue to be one of the world's leading children's entertainment properties and we are delighted to add Mega Bloks to our stable of license offerings," said Elie Dekel, President of Saban Brands. "Saban Brands has established for the Power Rangers brand a unique image that strongly resonates with families and we look forward to extending its global success through our new partnership with MEGA Brands."
About Power Rangers Samurai
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids' TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original "Mighty Morphin Power Rangers" series in 1993. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance.