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Mattel's New Toys for Spring 2011

MATTEL SPRINGS HOME THE FUN WITH NEW TOYS FOR THE SEASON

EL SEGUNDO, Calif. - April 18, 2011 - With spring in full swing, Mattel, Inc. unveils new toys for indoor or outdoor play and travel fun-on-the-run. Offering fresh and fun ways to play with Barbie® and Hot Wheels® as well as this summer's hottest entertainment lineup of toys and games, Mattel has the perfect play for spring and summertime.

"As the weather warms we know families are planning vacations and kids can't wait for the latest blockbuster entertainment as well as toys that reflect seasonal interests," said Dr. Michael Shore, Vice President of Consumer Insights, Mattel. "Our spring and summer toys allow kids to act out their favorite scenes from this season's hottest movies, offer great on-the-go travel fun, and capture classic warm weather play patterns such as water play."

Playing In a living room near you:

This spring and summer Mattel has the hottest entertainment inspired toys that let kids play out their favorite movie and TV narratives.

Barbie® remains an entertainment superstar with three new DVD's launching this year -- the first being "Barbie™ A Fairy Secret." Girls will love watching Barbie® as she embarks on an adventure to the whimsical world of Gloss Angeles discovering the value and magic of friendship along the way. To compliment the magic from the movie, girls can re-enact their favorite scenes with the Barbie™ A Fairy Secret" Barbie® Doll transforming Barbie® from a glamorous movie star to fantastic fairy with the push of a button.

Racing into theatres, the CARS gang is back with the anticipated June 24th release of Disney/Pixar's "CARS 2." Mattel has once again teamed up with Disney Consumer Products to bring fans entertaining toys. The CARS 2 Lights & Sounds Die-Cast Assortment features new characters from the movie that come alive in 1:55 scale with real working headlights, revving sounds and signature character movie phrases. Little racers will speed, jump and spin their die-cast CARS with the CARS 2 Tokyo Spinout Track Set letting them play out one of Lightning McQueen's stunt defying races just like in the movie.

On June 17th, the newest breakout super hero Green Lantern makes his silver screen debut—and as master toy licensee Mattel brings his power to the playroom. The Green Lantern Battle Shifters™ Figures featuring foldable origami-like transformable accessories let boys play out key scenes from the movie with action packed, super-scaled details. Boys wanting to be Green Lantern will feel the power by slipping on the Green Lantern Colossal Cannon™ Blaster, once worn on their hand boasts a Gatling-style barrel and 10-shot Power Disc projectile launcher giving them the ability to actively play in the Green Lantern universe.

WWE® and Mattel spring in a completely new way to play with the biggest WWE® Superstars! WWE® Rumblers™ figures bring WWE® Superstars to a small collectable scale with fan favorites including John Cena®, Rey Mysterio® and Sheamus™ all measuring anywhere from two-to four-inches tall. These small but mighty Superstars are perfect pocket companions and sure to be a hit with kids and collectors.

Stay cool with water play:

Whether on the beach, at the pool or staying cool indoors, Mattel has the water play toys that are making the biggest splash this spring and summer.

As the season heats up, girls can stay cool with the Polly Pocket™ Ice Cream Water Park. A guaranteed adventure packed into a candy-inspired water play set, the play set features water slides, splash pools and Polly™ doll's signature color-change hair which turns from bright candy blue to vibrant purple when splashed with cold water.

Bringing water and bubble fun together in one, girls will love playing with the Disney Princess Ariel Fountain & Bubble Boat in the backyard splash pool or even the tub! Once bubble solution is poured into the bubble-maker and the boat is turned on, bubbles emerge into the water while a cooling water-fountain sprays a soothing shower for even more splashin' fun!

Boys looking to beat the summer heat can take the thrilling vehicle experiences of Hot Wheels® cars to the tub or pool with the Hot Wheels® Color Shifters® Assortment. With new exciting ways to color-change, kids can create wild Color Shifters® transformations with a simple dunk. Using warm or icy water, kids can uncover secret graphics like flames, stripes or dirt on Color Shifters Water Revealers™ cars. For custom paint finishes Color Shifters Metallics™ cars reveal a vibrant vehicle once the cars are submersed in warm water—the metallic flakes in the paint give these Hot Wheels® cars a showroom shine like never before.

As part of the 40th anniversary celebration of UNO®, Mattel introduces a portable water play way to experience UNO® with UNO H2O® To Go! The UNO H2O® To Go game is all set to get splashed with cards made of durable water-resistant plastic, so families and friends can enjoy UNO® anywhere - including the pool or beach. Best of all -- the UNO H2O® To Go version comes with a handy clip that keeps all your UNO® cards together and can be easily attached to your beach bag, backpack, or camping gear.

Travel fun on the run:

Keep boredom at bay all the way to favorite vacation destinations with Mattel's travel friendly games and books. Whether by plane, train or automobile, Mattel makes the journey more fun!

For reading fun in the sun the adventures continue for the fashionable teenage descendents of the world's most famous monsters in Monster High: The Ghoul Next Door (By Lisi Harrison & Little, Brown Books for Young Readers), the second novel in the hilarious bestselling series. Based on Mattel's Monster High™ brand, tween and teen fans are sure to enjoy this new page turner.

For kids and parents looking to test their reflex skills on the run LOOPZ M3™ Game gives them the chance -- with a fast paced handheld competition of speed and memory. Based on the hit music, motion and memory game Loopz®, Loopz M3™ utilizes four trigger buttons and motion sensors that challenge reflexes and memory in a convenient portable package. The games head-to-head mode allows players to engage other Loopz M3™ gamers in fierce competitions of speed and memory.

For cool and connected boys and girls Mattel apps make the perfect travel companions for long trips. Girls can enjoy endless hours of fairy fun with the new Barbie ™ A Fairy Secret app bringing Barbie doll's latest DVD adventure to life. The free app allows girls to play a game based on the movie, watch the DVD trailer and using their device's camera, girls can transform themselves and friends into fairies complete with glittery fairy wings! Fairy images can be saved as photos and shared with family and friends. Boys looking for an anytime, anywhere thrilling vehicle experience will get in the fast lane with Team Hot Wheels Flame Riders™, a 2D racing/action game featuring "line racer" elements. Using their finger boys can virtually draw a track with their finger steering their car fast and forward while avoiding obstacles in several iconic Hot Wheels® environments.

About Mattel

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens" and the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel

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