EL SEGUNDO, Calif., and NEW YORK, Nov. 5 -- Pyramid Accessories, Inc., a leading full-service fashion accessories company for the children and teen markets, announces the launch of Barbie(TM) Travel Luggage. The new collection is the first line of authentic luggage to bear the Barbie(R) Brand, as well as the first branded luggage line for girls ages 4 - 12.

"Our market research continually pointed to the fact that young girls wanted their own luggage," says Jeffrey Fisher, President and CEO of Pyramid Accessories, Inc. "As a company that has created accessory lines for hundreds of children's brands for over 75 years, we knew that the Barbie(R) brand would be the perfect fit for the first truly authentic luggage collection for girls."

"We're excited to partner with Pyramid on a Barbie(TM) luggage line for girls," says Richard Dickson, Senior Vice President/Worldwide Girls Consumer Products, Mattel, Inc. "Little girls have become increasingly familiar with traveling. What was once reserved for business travelers and globetrotters has become a part of many girls' lives and keeping right in step with the increased popularity of travel is the Barbie(R) brand."

Targeting both mass-market retailers and specialty department stores, Pyramid has created two separate Barbie(TM) luggage collections at different price points, with unique creative approaches. Barbie(TM) Travel Luggage collections consists of four matching pieces, that are functional and fashionable. Constructed train cases, fun fashion foldovers that double as backpacks, easy-to-maneuver roll-alongs with smooth in-line skating wheels, and spacious weekend bags promise to delight young girls on-the-go.

Capturing the Barbie(R) Brand's spirit, the product design is pink with the signature Barbie(TM) pattern and lots of fun, hidden compartments. Parents will certainly appreciate each piece's sturdy hardware and strict attention to detail. Retail prices range from $9.99 to $79.99 and is available at Macy's Herald Square, Lord & Taylor, Toys R Us and luggage boutiques nationwide.

About Mattel Girls Division

Since her creation in 1959 as a paper-doll-inspired friend, the Barbie(R) doll has firmly established herself as the most popular fashion doll ever. For more than four decades, Mattel has maintained that title by adapting the Barbie(R) doll's look, lifestyle and fashions to meet the changing times while evolving her world into an overall lifestyle Brand for girls. While the Barbie(R) Brand represents Mattel's initial roots in girls' toys, the girls division now dominates the market with several best-selling brands including American Girl(R), Diva Starz(TM), and Polly Pocket!(R). Headquartered in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world.

About Pyramid Accessories, Inc.

Founded in 1924, Pyramid Accessories, Inc. is one of the world's leading
full-service fashion accessories company for the children's and teen markets. Experts in designing, manufacturing, marketing and selling licensed and branded products; Pyramid has developed over 4000 product lines for such companies as Disney, Mattel, Nickelodeon and Warner Bros. Pyramid currently boasts over 30 licensed properties including Disney Classics, PowerPuff Girls, Britney Spears, and 'N Sync.