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Hasbro's Transformers Q&A January 2011

January 2011 - Each month, Hasbro will answer two questions about their Transformers products. Here are the latest questions and answers (these were delayed from November/December, they aren't part of a new round):

1) Transformers: Prime is set to begin by the end of November on the Hub, when can we expect to get our first official look at the toy line? Transformers: Animated's toy line seemed to stumble a bit by having the toy line come out quite some time after the show began and it seems to have plagued the tail end of the line to this day. What can Hasbro do to prevent history from repeating itself?

Answer: We look forward to releasing information about Transformers Prime figures soon. Thank you for your patience in receiving our response.

2) We have seen you make a couple of different Headmaster and Targetmaster characters over the last few waves, notably Nightbeat and Highbrow, and a couple years ago with Cyclonus and his Targetmaster sidekick. The Headmaster characters were just straight robots with no separate character that turned into the head. Are there plans to re-introduce the Headmaster concept and not just the characters, like you did with Cyclonus and hopefully will do with upcoming Scourge and Kup?

Answer: With the release of characters like Cyclonus with Nightstick, the team wanted to pay tribute to the concepts of Headmasters and Targetmasters. However, our goal was not to re-introduce those particular concepts all over again. Instead, our team wanted to pay tribute to the great characters of the Transformers lore and but not be beholden to what was done 10 or 20 years ago.

Be sure to check out the previous Q&As as well.

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