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Hasbro's Transformers Q&A November 2010

November 2010 - Each month, Hasbro will answer two questions about their Transformers products. Here are the latest questions and answers:

1) Generation 1 is obviously the most important part of Transformers history for the majority of fans. GI Joe RAH had recently celebrated its 25th anniversary with vintage style figures with updated sculpting and articulation. Star Wars has enjoyed the same treatment for over a decade now. The "other company" has done the same with monthly releases of their own in-house property, to great success. Outside of Transformers Masterpiece edition figures (while beautiful, are very expensive individually, and see few releases), why haven't we seen a newly-envisioned Gen-1 toy line featuring the exact G1 car/boat/plane/gun models with updated articulation and sculpting? As a casual Transformer fan, THIS I would get onboard with.

Answer: For the Transformers brand, we are always looking forward to finding new ways to re-imagine our favorite characters. We have not re-released all of the 1980's figures as we believe this would be a stale treatment of our beloved characters. Instead, we look at Transformers as being the most up-to-date technologically advanced sentient beings. Based on this, we feel that they would continually update themselves so that they would remain "Robots in Disguise" versus staying in their 1984 vehicle form and sticking out like a sore thumb!

2) Can we expect new War for Cybertron figures in upcoming waves? With the new DLC there are now even more people wanting a Zeta Prime figure.

Answer: We currently have plans to release one more figure from the War for Cybertron game. That figure will be Cliffjumper and will release in early 2011.

Be sure to check out the previous Q&As as well.

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