SHREK FOREVER AFTER - In Theaters May 21, 2010

COSTA MESA, CA (October 5, 2009) � Playmates is pleased to announce that it has procured the master toy rights for DreamWorks Animation SKG, Inc.'s (NASDAQ: DWA) Shrek Forever After, which is scheduled to be released on May 21, 2010.

Following on the heels of Shrek the Third's worldwide box office tally of nearly $800 million, Shrek will return to the big screen for the fourth chapter, where he suddenly winds up a domesticated family man. Instead of scaring villagers away like he used to, he reluctantly agrees to autograph pitch forks. Longing for the days when he felt like a "real ogre," Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it's up to Shrek to undo all he's done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.

For the first time ever, Playmates Toys delivers the full Shrek experience, the whole world of Shrek, his friends and adversaries, his hilarious adventures and mis-adventures through a complete World of Shrek toy line that captures the humor and energy that makes the Shrek franchise so popular. Hitting retail shelves May 1st, the toy line will include multiple sets of Shrek mini figures including the new ogre army; stylized and chunky swamp figures that come in ooze-filled containers and a Shrek Ogre Attack Ball. Kids will get a real treat with edible worms and bugs they create with the Shrek Bug and Grub's activity set. Dolls, humor-filled talking plush and deluxe feature roaring Shrek will round out the line and deliver the experience, humor, fantasy and fun that is only Shrek.

Shrek Forever After ™ & © 2009 DreamWorks Animation L.L.C. Shrek is a registered trademark of DreamWorks Animation L.L.C.

About Playmates Toys Inc.

For over 40 years, Playmates Toys, Inc., has been among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Paramount Studios/CBS STAR TREK, Warner Bros. TERMINATOR: SALVATION, 4Kids Entertainment/Mirage Licensing's TEENAGE MUTANT NINJA TURTLES, 4Kids Entertainment's YU-GI-OH! & DINOSAUR KING, Nickelodeon's iCARLY & H2O: Just Add Water, DISNEY FAIRIES and Hallmark's RAINBOW BRITE. From its offices in Hong Kong, China and the United States, Playmates designs, develops markets and distributes its products in over 60 countries worldwide.