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Hasbro's Marvel Q&A September 2009

September 2009 - Each month, Hasbro will answer three questions about their Marvel products.

1. Would Hasbro ever consider releasing a new Marvel Legends figure on HasbroToyShop.com bi-monthly or every few months or so? From what I've heard, apparently AOA Sunfire did not sell extremely well, Probably because while many people wanted a Marvel Legends Sunfire, about half the fanbase wanted the AOA version and the other half wanted a classic Sunfire. So I don't believe AOA Sunfire was an accurate gauge as to how well highly demanded Marvel Legends Figures could sell at HTS. While the upcoming 2010 wave of Legends Two-Packs just announced is nice, One wave of ML Two-Packs a year just isn't enough for many of us. Most Legends collectors would love to get some new Legends through HTS.

Answer: We are considering alternate ways of getting Legends figures out there for the fans. Hasbro toy shop is one avenue we are looking at.

2. Could you release army builder figures (especially if sold through HasbroToyShop.com) in simple polybag or shipping container packaging? Not only would this be more environmentally friendly, but it should keep the shipping costs down for all parties. Has Hasbro ever done this? Years ago, Sears and JC Penny used to offer items this way ordered through their catalogs. The Secret Wars three packs that included the exclusive Hobgoblin is a specific example released by Mattel.

Answer: We do sell army builder packs at some retailers as exclusives, but this is not something we would sell with a poly bag or shipping container packaging.

3. This question is Super Hero Squad Related. When the line was first starting out you'd have releases such as Capt. America/Hawkeye, Black Panther/Storm, Ant-Man/Dr. Strange, Rogue/Gambit, and Angel/Colossus. Now it seems each of the 4 2-Packs released in a wave, have a Hulk, Iron Man, Spider-Man, and Wolverine. This leaves room for only 4 new characters. I hate having to buy the same character over and over, just to get 1 new character. How many different interpretations do we need of the same characters? Why can't we have more variation (i.e. new characters) released for each wave?

Answer: SHS is primarily a kid-targeted brand and having those characters that every kid knows helps to introduce them to the newer, lesser known characters.

Be sure to check out the previous Q&As as well.

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