SPIN MASTER LTD. HAS SIGNED MAJOR DEAL WITH NICKELODEON AND VIACOM CONSUMER PRODUCTS AS MASTER GLOBAL TOY LICENSE FOR THE 2010 THEATRICAL RELEASE OF THE LAST AIRBENDER
July 23, 2009 - Toronto, ON - Spin Master Ltd. has signed a major deal with Nickelodeon and Viacom Consumer Products (NVCP) to be the master global toy licensor for Nickelodeon Movies and Paramount Pictures' forthcoming theatrical release of the The Last Airbender. Directed by M. Night Shyamalan, and based on Nickelodeon's award-winning animated hit TV series "Avatar: The Last Airbender," the feature film is slated to hit theaters in the U.S. July 2, 2010. The licensing deal between Spin Master Ltd. and NVCP will produce a comprehensive line of products including: action figures, vehicles, playsets and more, featuring their favorite heroes and villains using innovative technology that will enable fans to live out their most memorable moments from this epic film.
"M. Night Shyamalan and Paramount have done an incredible job of adapting the mythology of 'Avatar' the Nick TV show into an imaginative and visually stunning live-action big-screen fantasy adventure film," says Adam Beder, VP Licensing, Spin Master. "As the world's most fun and most imaginative toy company, it's a natural fit for us to re-create the magic of the film into an original and creative new toy line that children will love."
"There is tremendous anticipation for The Last Airbender, and we are thrilled to bring a hugely innovative hit TV property to life through our partnership with Spin Master," said Leigh Anne Brodsky, President, NVCP. "Our co-branded product line will dive in to The Last Airbender's rich storyline and promises timeless play experiences for the original series' super-fans, as well as for new fans of the film."
Based on Nickelodeon's international hit animated series, the live-action release of The Last Airbender tells the story of four nations -- Air, Water, Earth, Fire -- tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang's struggle to survive.
Nickelodeon's award-winning hit animated TV series has a devoted following and has captured the imagination of fans around the world. "The Last Airbender" is syndicated to more than 120 countries and is the recent recipient of a prestigious Peabody Award.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, and Moon Sand™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a division focusing on the design, development and production of television and other media properties. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for more than 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).