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March 2009 Hasbro Star Wars Q&A

March 2009 - Every couple of weeks, Hasbro will answer three questions per web site about their Star Wars products. Here are the questions and answers for the latest round:

1. How about a Queens of Naboo Evolutions 3-pack? Use an as yet unproduced version of Queen Amidala from Episode I, Queen Jamillia from Episode II, and Queen Apailana from Ep III.

Answer: There are no plans for Evolutions to return, at least for the next few years. If we ever did look to reactivate the concept, your concept would certainly be an interesting one.

2. Toy Fair was great, but we're an impatient bunch. Can you give us a tease to something that we can hope to see at Comic Con?

Answer: Sorry - but we revealed so much at Toy Fair that we are guarding all of the remaining concepts for Comic Con. We promise that we will have some great news regarding things that folks so far have not uncovered... assuming the spies don't ferret them out before then. Stay tuned!

3. Considering the "crazy" price rises on most of your ranges of toys how come you religiously maintain that items such as Comic-packs have to be designed to a price-point. Hence the fact that we have "SECOND FIGURE SYNDROME" whereby the other figure in a pack is usually a disappointment/total waste of time. eg; the recent Asajj Ventress. Why not just give fans what they want, two fully articulated figures and price accordingly?

Answer: Once we set a price, we have only so much flexibility to increase the price; retailers have a tremendous say in what they will support. So sometimes, it takes steps to get where we need to go. Since Comic Packs were originally designed to be something of a value pack, including two figures *and* a comic, it limited our flexibility on what we could include and the amount of articulation we could afford overall. We have reacted to your (collective) comments though and are doing our best to ensure both figures are of commensurate articulation with the rest of the line.

Be sure to check out the previous Q&As as well.

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