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DST's SDCC Blood Drive Exclusive Figure

Chief Tyrol Action Figure

DST DONATES BSG'S CHIEF TO SAN DIEGO BLOOD DRIVE!

June 2008 - Diamond Select Toys and Collectibles (DST) is excited to announce plans to once again participate in the annual Blood Drive at this year's San Diego Comic-Con! To emphasize the importance of giving blood, Diamond Select will be donating a limited edition exclusive Battlestar Galactica Season 3 Chief Tyrol figure as a giveaway for participating donors!

Chief Tyrol has been featured on Sci-Fi's Battlestar Galactica since 2003 and remains a fan-favorite character. The figure has been limited to 750 pieces, and will only be available through the blood drive - they will not be on sale or given away elsewhere.

"After the last three years' extremely successful campaigns, we're delighted to once again be contributing to the Robert A Heinlein Blood Drive," said Chuck Terceira, Director of Diamond Select Toys. "They've broken three consecutive records, so we're hoping for even more blood to be donated this year!"

In its 31st year, the Robert A. Heinlein Blood Drive has long been a San Diego Comic-Con staple. After science-fiction writer Robert A. Heinlein was ill, he needed several pints of a rare blood type. Following the illness, Heinlein created a personal rule that he would only attend conventions and sign autographs for those that donated blood. This started the Robert A. Heinlein Blood Drive at San Diego Comic-Con in the early 1970's. Last year's 847 pints was the most blood collected at the drive in ten years, thanks in part to Diamond Select Toys' continued support and promotional action figures.

"We are pleased to have Diamond Select on board to support the Blood Drive. Their donation of such a limited edition collectible will certainly help the awareness and success of the annual event," remarked Comic-Con Director of Marketing and Public Relations, David Glanzer.

To register for the Blood Drive, stop by the Blood Drive booth at Comic-Con or visit the Comic-Con website, www.comic-con.org, for additional instructions and information.

ABOUT DIAMOND SELECT TOYS AND COLLECTIBLES, LLC

Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc and purchased select assets of design studio Art Asylum in 2007. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise, including the Toy Fare Hall of Fame-winning Minimates line. With partners such as Lucas Licensing, Marvel Enterprises, CBS, Twentieth Century Fox, Hasbro and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD with additional offices in New York. For more information, please visit www.diamondselecttoys.com or www.artasylum.com.

About Comic-Con International

With attendance in 2005 over 100,000 people, the San Diego Comic-Con is the largest pop culture and comic event in North America. The annual convention is organized by Comic-Con International which is a nonprofit educational organization dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.

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