Can't find that Sony Playstation 2 or other select items for those special holiday gifts? Look no further! Shoppers may purchase the perfect presents ... and support a good cause, thanks to the Toy Manufacturers of America's (TMA�) online auction to benefit the newly established Toy Industry Foundation. By linking to the auction through the industry website at http://www.toy-tma.org from November 21 through December 24, 2000, shoppers with the highest bid may obtain some of the season's most popular items from companies such as Hasbro, Mattel, Funrise, Radio Flyer, Alexander Doll Company, Sony, Warner Bros., Disney and more. New and exciting toys will be featured every week.

``The development of the new Toy Industry Foundation provides a unique opportunity to use our industry's resources to significantly impact the lives of children in need,'' said David A. Miller, TMA President. ``The industry has come together in an extraordinary way, donating unique and prized items for this auction. Visitors to the online site will be delighted at the unique array of merchandise available to them.''

TMA announced the establishment of the Foundation in September 2000. Through this proactive and thoughtful grant-making program, the industry will develop partnerships with charitable organizations to make a substantial impact in the lives of children and their families throughout the nation.

A special announcement introducing the Toy Industry Foundation will take place during the first annual T.O.T.Y.™ (Toy Of The Year) Awards Ceremony, the industry's own ``Academy Awards,'' on February 10, 2001 at New York's Cipriani's. In addition to the online auction, proceeds from a silent and live auction and Tribute Book ad sales will generate funds for the TIF.

Further information and updates on the T.O.T.Y. Awards program and February 10th event can be found at TMA�'s web site, http://www.toy-tma.org. TMA is the national trade association for producers and importers of toys, games and entertainment products for children and families. TMA is headquartered at 1115 Broadway, NY, NY 10010.

SOURCE: Toy Manufactures of America

[Posted 11/29/2000]