Reebok: Marvel Kids Shoes
Reebok Classic Leather Low Iron Man shoe, part of Reebok's exclusive collection of children's shoes featuring Marvel Super Heroes Iron Man and The Incredible Hulk.
NEW YORK -- March 31, 2008 -- Marvel Entertainment, Inc., a global character-based entertainment licensing company, has partnered with Reebok, a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, to launch an exclusive collection of children's sneakers featuring two of the most renowned Super Heroes in the Marvel Universe, Iron Man and The Incredible Hulk. The partnership with Reebok expands Marvel's presence into new consumer goods distribution channels thereby extending the reach of its popular Super Hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios' event films Iron Man and The Incredible Hulk.
Designed exclusively for Foot Locker, the lines - which each include low and mid style shoes - feature bold materials and design that capture the look and feel of these two larger-than-life Super Heroes. The retail price will range from $45 to $65. Reebok and Foot Locker are supporting the Marvel introduction with in-store signage and window displays.
"We are excited to partner with Reebok and launch an amazing collection of children's sneakers around these two major event films," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "The retail exclusive with Foot Locker and Kids Foot Locker enables Marvel to further maximize the retail exposure for these two phenomenal properties. This partnership bolsters our overall strategy to elevate the stature of our character brands, and we anticipate expanding this relationship with other franchises in the coming year."
"Reebok is very excited to partner with such an iconic brand like Marvel. This opportunity gives us a chance to bring these all-American action heroes closer to the kids that love them by putting them on our Reebok product," said Reebok's Head of Kids, Matt Feiner.
About Reebok International Ltd.
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.rbk.com.
About Foot Locker, Inc.
Foot Locker, Inc. (NYSE: FL) is a specialty athletic retailer that operates approximately 3,900 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports and Footquarters retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.
About Marvel Entertainment, Inc.
With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, home DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.
Iron Man, the Movie and The Incredible Hulk, the Movie: © 2008 MVL Film Finance LLC. Marvel, Iron Man and Hulk, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved.
Super Hero(es) is a co-owned registered trademark.