MADAME ALEXANDER® CREATES LINE OF DOLLS INSPIRED BY ABC/ABC STUDIOS' HIT SERIES "UGLY BETTY"

February 2008 - Madame Alexander and ABC/ABC STUDIOS are pleased to introduce a line of Ugly Betty™ dolls based on the Emmy Award-winning television show. The miniature recreations of Betty Suarez, the lovable personal assistant to MODE magazine's editor-in-chief, are dressed in one of the most well-known outfits seen on the show. Capturing all the charm of her character, the Ugly Betty™ dolls show that being smart, hardworking and savvy has never been more beautiful. Marking its 85th anniversary this year, Madame Alexander, known for tradition, elegance and innovation, adds Ugly Betty to its extensive collection of dolls that are current with trends in fashion and pop culture.

"Madame Alexander is very excited about this venture with ABC Entertainment and ABC Studios for the new Ugly Betty™ dolls," said Gale Jarvis, President, Alexander Doll Company. "The show is a sensation and we love to be able to offer fans and doll collectors an opportunity to have their own personal Ugly Betty keepsake. Everyone loves Ugly Betty."

"Ugly Betty™ offers a strong emotional connection for fans and collectors of all ages," said Bruce Gersh, Senior Vice President, business development, ABC Entertainment and ABC Studios. "Together with Madame Alexander, we can offer consumers a collectible that strengthens their connection with this critically acclaimed and award winning show."

Dolls

18" Cloth Ugly Betty™ has brown yarn hair with bangs, brown eyes, glasses and braces on her teeth. Dressed for her first day at MODE, Ugly Betty wears a yellow silk blouse with brown polka dots, a red jacket and brown skirt along with black tights and brown shoes. Ugly Betty is also wearing her "trendy" red with blue fringe 'Guadalajara' poncho.

The vinyl 8" Ugly Betty™ is an exact replica of her 18" counterpart. She has brown hair, brown eyes, glasses and braces stenciled on her teeth. This Ugly Betty, a fully articulated Maggie with Latin skin, wears a yellow blouse with brown polka dots, a red jacket, a knee length brown skirt, black tights and brown shoes. Wearing her "trendy" red with blue fringe 'Guadalajara' poncho, Ugly Betty is ready for her first day of work.

About Ugly Betty

"Ugly Betty™" stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin, Michael Urie as Marc, Judith Light as Claire Meade, Christopher Gorham as Henry Rebecca Romijn as Alexis and Vanessa Williams as Wilhelmina Slater. Freddy Rodriguez is a recurring guest star as Gio.

Based on "Yo Soy Betty La Fea," the groundbreaking Colombian telenovela that became an international phenomenon, "Ugly Betty" is from ABC Studios. This past season the series was awarded Golden Globe, Peabody, NAACP, ALMA and Imagen Awards, and earned 11 Emmy nominations, the most for any comedy series on any network. Academy Award-nominee and Emmy Award winner Salma Hayek is executive producer, along with Silvio Horta ("Urban Legend"), Marco Pennette ("Caroline in the City"), Jose Tamez ("The Maldonado Miracle") and James Hayman ("Joan of Arcadia").

About ABC Studios

ABC Studios has emerged as a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms. The studio's focused balance of creativity, management and technology has yielded 23 diverse productions in the 2007-08 season on seven broadcast and cable networks. ABC Studios is part of Disney-ABC Television Group, a division of The Walt Disney Company.

About Alexander Doll Company

The Alexander Doll Company, a New York-based company, is now celebrating its 85th Anniversary, continuing the tradition, elegance and innovation of Madame Alexander® dolls with a full line of fine quality, handcrafted collectible dolls, fashion dolls, baby dolls and play dolls. The company has created a series of "firsts" that have shaped the doll industry and has always been a pioneer of style and quality in this community.