February 2013 News

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Bandai's Power Rangers Megaforce Toys


Cypress, California – February 6, 2013. -- Saban Brands and Bandai America Incorporated are pulling out all the stops for the epic 20th season of Power Rangers. The all-new Power Rangers Megaforce TV series will captivate kids as well as long-time fans and drive an inspired toy line that delivers on the series' action and excitement. Additionally, the toy line integrates key elements from the TV series with mobile innovation that allows for a deeper play experience, all while celebrating 20 years of Power Rangers.

Nickelodeon to Air Digimon Fusion in 2013

Saban Brands Announces Nickelodeon as U.S. Broadcast Partner for Brand-New Digimon Fusion Series

The Powerful Anime Icon Gets a Reboot in 2013

NEW YORK, Feb. 5, 2013 -- Saban Brands announced today its new animated series, Digimon Fusion, will air on Nickelodeon in 2013. Digimon Fusion is the sixth installment of the hugely successful Digimon franchise, which Saban Brands re-acquired in 2012. Unleashing countless Digimon combinations, Digimon Fusion takes today's tech-savvy kids inside an adventure-packed digital world, where the heroes' courage is matched only by the fusion of their teamwork, loyalty and humor.

"Digimon is the longest-running Japanese anime property and has been enjoyed by kids for more than a decade," said Elie Dekel, President of Saban Brands. "We're thrilled to be bringing the all-new Digimon Fusion TV series to Nickelodeon, where we have the opportunity to introduce the series to a new generation of children while still engaging long-time fans."

WizKids Adds New Dota 2 And Team Fortress 2


Announce Dota 2 HeroClix and Team Fortress 2 'NextChess' Preview at New York Toy Fair, 2013

Hillside, NJ - February 6, 2013 - From game world to real world, game creator and leading entertainment conglomerate, NECA/WizKids, under a merchandise licensee agreement with game developer and publisher Valve, today unveiled plans to launch an upcoming Dota 2 HeroClix collection and new game platform entitled 'NextChess', featuring Team Fortress 2 (TF2), both based on the best-selling game franchises. Both titles are set to launch this summer.

The announcement follows NECA/WizKids' publication of the much-anticipated Half Life 2 Zero-Point Energy Field Manipulator (a.k.a. "Gravity Gun") replica and release of the Limited Edition Portal 2 Gun Replica, which launched with overwhelming response last fall.

"We're pleased to once again team up with Valve to bring popular characters and elements from the Dota 2 and Team Fortress 2 franchises to life in physical form, " said Justin Ziran, president at NECA/WizKids.

Monopoly's New Token: the Cat

Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition to Classic Game

Iron Gets Flattened After Fans Fail to Save the Classic Token

PAWTUCKET, R.I. -- February 6, 2013 -- The next MONOPOLY game token to 'Pass GO!' and collect $200 will be... the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the MONOPOLY "Save Your Token" campaign by receiving 31 percent of the fan vote.

Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie, Matt Lauer and Natalie Morales unveil the MONOPOLY game's newest addition - the cat token, Wednesday, Feb. 6, 2013, in New York. The cat replaces the iron token in the classic game. (Photo by Jason DeCrow/Invision for Hasbro/AP Images)

Hasbro's EASY-BAKE Oven Gets a New Look

Hasbro's Beloved EASY-BAKE Brand Celebrates 50 Years of Baking Sweet Memories

Milestone Anniversary for the Classic Cooking Toy Brand Commemorated with a Fresh Take on the Popular EASY-BAKE Ultimate Oven

PAWTUCKET, R.I. -- February 4, 2013 -- This year, Hasbro, Inc. celebrates 50 years of classic kitchen play with the iconic EASY-BAKE brand, stirring up culinary inspiration for generations of young chefs everywhere. To commemorate this milestone anniversary, the EASY-BAKE brand will 'mix things up' and unveil a new color scheme for its popular EASY-BAKE Ultimate Oven: a sleek silver, blue, and black model.

A pop culture staple since it first appeared in 1963 and one of Hasbro's top-selling items of today, EASY-BAKE ovens continue to be cherished favorites for bakers-in-the-making. In 50 years, more than 30 million EASY-BAKE ovens have been sold and more than 150 million mix refills used.

Fisher-Price Redesigns Little People

Fisher-Price® Reveals Redesigned Little People® Characters

New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™

EAST AURORA, N.Y., Feb. 5, 2013 -- Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, has made an unprecedented investment to refresh its iconic, beloved Little People® brand and transform it from a toy brand to a lifestyle brand. The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today's new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand's 54-year heritage.

GI Joe Retaliation, Hot Toys, Assassin's Creed III, SW, Bandai Imports, Star Trek, Bowen, Gremlins at Big Bad Toy Store

Big Bad Toy Store

February 6, 2013 - (Sponsor Announcement) - Online retailer BigBadToyStore.com has several items of interest to collectors:


We've found an amazing deal on a beautiful set of Transformers Dark of the Moon Trading Cards and are passing the savings on to you. A box of 48 packs/ 288 cards is only $14.99 (Originally $144) and a giant Master Carton of 576 packs / 3456 cards is only $99.99 (Originally $1728!) The Master carton also includes a free Collector Card Album.

Just listed! Hot Toys will be releasing a 1/6 Scale Storm Shadow figure from the upcoming GI Joe: Retaliation. The figure is listed at $204.99.

Skylanders SWAP Force Announced

Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013

From the Innovators Who Brought "Toys to Life" Comes an Entirely New Innovation – Swapability

16 New Characters With Swappable Top and Bottom Halves Can Be Customized into More Than 250 Unique Combinations, Taking Skylanders and the "Toys to Life" Category to a New Level

Stellar HD Graphics Deliver Cinema-Quality Visuals and Storytelling, Immersing Players in Gameplay Like Never Before

SANTA MONICA, Calif. -- February 5, 2013 -- In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time(1), establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.

Monster High Releases New Double Feature DVD

Monster High™ Releases New Double Feature DVD

EL SEGUNDO, Calif. -- February 05, 2013 -- Monster High™, one of the fastest-growing and most popular tween girl franchises, today debuts its brand new DVD, Monster High™ Double Feature. The ghouls of Monster High™ serve up two fang-tastically fabulous adventures in one DVD: When the boys cannot compete in the Skultimate Roller Maze™ Championship, Frankie Stein™ convinces her friends that some "ghoul power" is needed to save the day in the all-new Friday Night Frights. Then, as the epic Sweet 1600th birthday of Draculaura™ approaches, she's got two crush-worthy guys out to steal her heart (literally) in the new-to-DVD movie, Why Do Ghouls Fall in Love? US SRP: $19.98 / CAN $23.99.

Who Won the Advertising Super Bowl?

(RTM note - this does not involve toys, but was fascinating enough to share because viewing the advertising in question is a shared national experience.)

Who Won the Advertising Super Bowl? Keynote Reports on Who Scored and Who Fumbled

  • Retailers and Automakers Impress
  • Coke Chokes, As Does Century 21 (on Mobile)
  • Smartphones Remain the Greatest Challenge, Though Some Still Struggle with Desktop and Tablet Performance

SAN MATEO, CALIF. – FEBRUARY 4, 2013 - Keynote® (NASDAQ: KEYN), the global leader in Internet and mobile cloud testing and monitoring, announces the winners and losers from Sunday's Super Bowl advertisers, measuring their Web performance across desktop, tablet and smartphone screens.

For the first time, Keynote measured Super Bowl advertisers' websites before, during and after the Super Bowl to see how they fared in speed and reliability once the traffic started hitting.

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