Pleygo LEGO Holiday Brick Drive Campaign
Pleygo Partners With Generation Rescue For First Ever "Pleygo LEGO® Holiday Brick Drive Campaign" To Support Children With Autism Spectrum Disorders
Campaign Supported by Real Housewives of New Jersey Cast Member, Jacqueline Laurita
NEW YORK, Nov. 14, 2013 -- Just in time for holiday giving, Pleygo (www.pleygo.com), the "Netflix-like" service that allows families to rent LEGO® sets, has joined forces with Generation Rescue (www.generationrescue.org), a national non-profit providing immediate treatment assistance and hope to families affected by autism, to "build" much-needed awareness and funds through the first-ever "Pleygo LEGO Holiday Brick Drive."
Running from November 13th through January 2014, the drive will collect LEGO bricks to stock Generation Rescue-affiliated doctors' offices and medical facilities.
"We are thrilled to be partnering with Generation Rescue for the first-ever Pleygo LEGO Holiday Brick Drive," said Elina Furman, co-founder of Pleygo. "We are impressed by the work Generation Rescue has done towards funding innovative Autism research and helping to improve the quality of life for children with ASD."
Inspired by thet role that LEGO plays in the ASD community for enhancing play therapy, during the remainder of November and throughout December, Pleygo is encouraging families to donate their old LEGO by registering at http://www.pleygo.com/donate.
Everyone who donates will receive a one-month Super Fan subscription (worth $25.00).
"We are excited about the opportunity to partner with Pleygo this holiday season," said Candace McDonald, Executive Director of Generation Rescue. "Play is an important part of therapy for children affected by ASD."
ABOUT PLEYGO
Pleygo is a Netflix-like LEGO® rental service that allows members to rent unlimited LEGO sets for a low monthly price starting at $15.00. All Pleygo sets are eco-sanitized, with free shipping and a 100% lost-pieces guarantee. To become a member or learn more about Pleygo, please visit http://www.pleygo.com.
ABOUT GENERATION RESCUE
Generation Rescue is the leading national organization that provides hope, information and immediate treatment assistance to families affected by autism. On average, more than 25,000 families a year utilize the foundation's services ranging from medical grants to parent mentoring to a toll free hotline to a free National Autism Conference. Autism advocate and Mother Warrior Jenny McCarthy has actively been involved in the organization since 2008. To learn more about Generation Rescue, please visit http://www.generationrescue.org/.