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Baby Born
BABY born� Play Concept Grows With Addition of Adorable Accessories World's Most Realistic Function Doll Accessories Mirror Quality of Those for Real Babies
NEW YORK, February 10, 2002 - Zapf Creation, creator of a variety of play, function and collector dolls, today announced several new additions to its successful BABY born� play concept. The award-winning BABY born� play concept, unique by virtue of seven lifelike functions and a multi-faceted world of play, consists of a BABY born� function doll and almost 100 accessories. This best-selling play concept is responsible for almost 55% of Zapf Creation's global sales annually.
In the 10 years since her introduction, children in over 43 countries have embraced BABY born�, making her Zapf Creation's best-selling doll worldwide. In November 2001, BABY born� was the best selling large doll in the United States, according to The NPD Group.
BABY born� is also one of the most realistic dolls available, with her "baby fat," raised belly button and realistic looking fingers and toes. BABY born� truly enables girls to feel like real mommies to babies.
Realistic, high-quality accessories add depth to the play options for little mommies. With the wide assortment of accessories, children can build their unique BABY born� world. Highlights from the 2002 line of accessories include the following:
- BABY born � Dress Collection - Dress BABY born� for that special occasion in her new outfit! BABY born� will shine in these beautifully detailed and colorful dresses and pants sets. Suggested Retail Price - $9.99
- BABY born � Denim Classic Set - BABY born� will go out in style as she sports her new denim wear, including denim overalls, jacket and dress! Suggested Retail Price - $19.99
- BABY born � Good Morning deluxe Set - After BABY born� has had her beauty sleep, she can wake up and wear her morning robe while having breakfast with her mommy. Suggested Retail Price - $24.99
- BABY born � Ballerina deluxe Set - See how beautiful BABY born� looks as a ballerina in her pink ballerina outfit with tutu and ballet slippers. Suggested Retail Price - $24.99
- BABY born � Diaper Bag - A fresh diaper, baby powder, rattle, lotion and bottle in the BABY born � Diaper Bag will ensure mommies have everything they need with them when they leave the house. Suggested Retail Price - $19.99
"BABY born�'s accessories provide girls with hours of playtime fun and entertainment, while naturally introducing educational and nurturing activities to their playtime," says Sandra L. Crawford, President & General Manager of Zapf Creation (U.S.), Inc. "The detail of the accessories will allow children to feel as though they are actually dressing and changing their very own baby."
BABY born�, a 17" doll that comes with nine accessories including an adorable striped onesie outfit, pacifier, potty, bowl, spoon, food mixture, bottle, instructions and a birth-certificate, will delight little mommies for hours of playtime fun. She is currently available in North America in Caucasian and ethnic versions at major retail locations such as Toys `R' Us, Target and Wal*Mart, for the suggested retail price of $44.99. All of BABY born�'s accessories will be available at retail locations nationwide for the suggested retails prices ranging from $3.99 to $99.99.
The Zapf Creation AG is Europe's leading brand manufacturer of play, function and collector dolls and doll accessories. Celebrating its 70th Anniversary in 2002, Zapf Creation is striving to develop its large doll segment to become the leading large doll manufacturer in its key worldwide markets. Today's top selling brands are BABY born� and CHOU CHOU, which are also market leaders in North America, and Baby Annabell, the widely successful brand in Europe that will launch in the United States in 2002. All Zapf Creation brands conform to the highest demands of design, quality, safety and play value. Zapf Creation strengthens its global market leadership in the doll segment with its major subsidiaries in the Czech Republic, Great Britain, France, Spain, Italy, Hong Kong as well as in Australia and the United States. The company with headquarters in Roedental/Germany currently employs 498 employees worldwide and reported sales of EUR193.1 million for the year 2001, a growth of 17 percent in respect to the previous year (preliminary, unaudited figures). The Zapf Creation AG, founded in 1932 by Max Zapf, was acquired in 1992 by TA Triumph-Adler AG and in April 1999 was successfully introduced to the stock market (MDax:ZPF). For further information, please visit www.zapf-creation.com.
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