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LEGO GALIDOR

LEGO Company Travels to an Outer Dimension with New Line of GALIDOR(TM) Action Figures --Toy Maker to Debut in New Toy Category, Retail Aisle

NEW YORK - The LEGO Company, one of the world's leading creative brands for families with children, today unveils a revolutionary line of action figures based on the new television series, GALIDOR^(TM): Defenders of the Outer Dimension. GALIDOR marks the first time the Company will produce and market true action figures for children ages 4 and up, and signifies a diversification of product portfolio that positions the LEGO Company for growth outside of the construction toy category.

GALIDOR action figures are part of a new organic building system, giving children the power to create characters and vehicles that are based on the television series and limited only by their imaginations. Featuring numerous points of articulation and 360 � rotational abilities, the figures have interchangeable parts and limbs that can be built, combined and rebuilt--a process called "glinching"--to reflect the fantastic ability series characters have to embody the limbs of others to overcome obstacles and protect friends from danger.

Capitalizing on a unique ability to innovate in a new category, the LEGO Company's move into the action figure aisle marks an important first for the Company in its growth toward becoming the number-one creative brand for families with children.

The combination of LEGO and action figures is predicated by the 2001 blockbuster success of BIONICLE(TM), a line of collectible, constructible action heroes accompanied by a rich story. BIONICLE continuously ranked at the top of the sales charts through the fall and holiday seasons, and was recognized by retailers and the media as one of the hottest toys of 2001.

"We're thrilled to be working with Cin�Groupe on Tommy Lynch's GALIDOR story," says Andrew Black, president of LEGO Americas. "The show has come together beautifully and will have strong appeal to children. Our ability to mirror the key features of the series in action figure form not only is exciting - it also allows us to innovate in a new category by translating LEGO values of creative, imagination and fun into a new way to play."

Twelve figures make up the new assortment, including the series' two heroes, Nick Bluetooth and Allegra Zane, the evil tyrant, Gorm, and a trio of mystical creatures: Jens, Euripides, and Nepol. Ranging in price from $9.99 to $59.99, the figures will be available in July with additions to the line in late summer and fall.

Through partnership with Canadian entertainment company, Cin�Groupe, the LEGO Company acquired global merchandising rights to the television series, naming itself the master toy and software licenses last fall. To extend the GALIDOR property beyond these categories, United Media will license property rights to other manufacturers to produce merchandise in other relevant children's categories.

GALIDOR: Defenders of the Outer Dimension is a stunning blend of reality and fantasy that tells a stirring tale about coming-of-age, discovering one's heritage and experiencing the greatest adventure of all--living. Inspired by characters created by writer-creator-executive producer Tommy Lynch (Caitlin's Way and Just Deal), the series combines live action with computer-generated animation, 3D backgrounds and riveting special effects to produce a show unlike any other in children's television programming.

The series chronicles the adventures of Nicholas, whose life is turned upside down when he travels to the Outer Dimension, discovers his powers and learns he must defend the Outer Dimension from the evil tyrant, Gorm. With his best friend Allegra Zane at his side, Nicholas sets out on a mythical quest that takes him to new worlds inhabited by a host of mystical creatures.

GALIDOR: Defenders of the Outer Dimension is a Cin�Groupe production. The series airs on Fox Kids Saturday mornings at 9:30 a.m. EST in the United States and Wednesdays at 7 :00 p.m. EST on YTV in Canada. The series will be distributed worldwide by Cin�Groupe and Columbia TriStar Television International.

Visit www.GALIDOR.com for more information.

Based in Billund , Denmark , the LEGO Company, family-owned and privately-held since its founding in 1932, is a world leader in providing quality products and experiences that stimulate children's creativity, imagination and learning through playful activities that encourage hands-on, minds-on creation, fun, togetherness and sharing of ideas. Company employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.

Cin�Groupe is a leading integrated entertainment company dedicated to the development, production, post-production and distribution of hit animation and live action programming for kids, teens and families, as well as interactive products for the Canadian and worldwide markets. Cin�Groupe's high quality, award-winning productions are seen in 125 countries. Headquartered in Montreal , with an office in Los Angeles , Cin�Groupe currently has over 400 creative and dedicated employees. Cin�Groupe is a partner of Lions Gate Entertainment Corp. and Fox Family Worldwide Inc. Find Cin�Groupe at www.cinegroup.com.

United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. UM recently partnered with Copyrights Group Limited to handle its portfolio of characters, including the World of Beatrix Potter, Maisy, Spot, and Paddington Bear. It also signed to represent Precious Moments. UM licenses and/or syndicates other properties, including PEANUTS, Dilbert, Nancy and Sluggo, MIFFY, Raggedy Ann & Andy, and Rainbow Fish. United Media is an E.W. Scripps Company.

Tom Lynch currently has more shows on air that any other writer-creator-producer in television today. These include: Skate and Just Deal (tNBC), Caitlin's Way and 100 Deeds for Eddie McDowd (Nickelodeon), and The Jersey (Disney Channel). Other recent credits include The Secret World of Alex Mack and The Journey of Allen Strange (Nickelodeon) as well as the Showtime movie, Red Sneakers, featuring Gregory Hines in his TV directorial debut.

GALIDOR is a trademark. � 2002 Cin�Groupe.


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