Raving Toy Maniac

Entertainment One Family Announces Debut Of Peppa Pig Toy Line Exclusively At Toys "R" Us®

-- For the First Time, Fans can Bring Peppa Home with New Playsets, Play Figures and Plush Dolls Inspired by the Popular Animated Series, Peppa Pig --

NEW YORK, Aug. 15, 2012 -- Kids can get ready to snort, giggle and play with the most charming little piggy on the block!

Entertainment One Family announced today the launch of an all-new line of Peppa Pig toys based on the hit animated television series, Peppa Pig. Manufactured by Fisher-Price, the leading brand of infant and preschool toys in the world, the new playsets, play figures and plush dolls will be available exclusively in Toys"R"Us stores nationwide beginning this August.

For the first time in the U.S., families can bring the magic of Peppa's world home with an assortment of toys that allows children to create their very own playtime adventures with Peppa Pig. Sound effects, surprise features and signature graphics perfectly capture the unique charm of the television show, providing children with a multidimensional play experience and endless hours of fun!

Toys"R"Us Secures U.S. Retail Exclusive for the Fisher-Price Peppa Pig Toy Line

LONDON, 30th May 2012: Entertainment One Family (eOne Family) today announces that Toys"R"Us has secured the exclusive retail rights to an all-new line of toys based on the hit animated TV series, Peppa Pig. The toys, designed specifically for the U.S. market and manufactured by Fisher-Price, will be available in Toys"R"Us stores nationwide beginning this August.

The full line of Peppa Pig toys will be merchandised in Toys"R"Us stores, anchored by signage featuring graphics based on the hit brand, providing high visibility for the entire collection. To continually promote Peppa Pig throughout the fall season, eOne will collaborate with Toys"R"Us on a variety of marketing activities.

The assortment of fun, Peppa Pig-inspired merchandise includes a Sip 'n Oink™ Tea Set, Hug 'n Oink™ Peppa Talking Plush, Schoolhouse and Tree House Playsets, Peek 'n Surprise Playhouse, a variety of delightful character figures and more.