Etch A Sketch®: Shake It Up, America!
-NEW AD CAMPAIGN MAINTAINS POLITICAL NEUTRALITY FOR THE CLASSIC DRAWING TOY AFTER POLITICAL GAFFE-
BRYAN, Ohio, March 30, 2012 -- Ohio Art's Etch A Sketch® found itself at the center of U.S. politics last week, drawing up an abundance of attention and elevating the iconic toy to political icon. To maintain the classic drawing toys political neutrality, a series of three new ads developed by Team Detroit, Ohio Art's advertising agency, are slated to hit social media channels today.
"With Etch A Sketch® shaking up the political debate, it was our desire to develop a campaign that encourages Americans to get involved in the process and vote," says Martin Killgallon, Senior VP Marketing & Product Development at Ohio Art. "We feel these ads are fun and engaging and will continue to keep people interested throughout the remaining presidential campaign."