MEGA Brands announces new partnership with Universal Partnerships & Licensing to launch Despicable Me™ building sets this holiday season
'#MINIONMONTAGE CHALLENGE' RAMPS UP TO LAUNCH
MONTREAL, Oct. 21, 2014 - MEGA® Brands Inc., a member of the Mattel family of companies, has announced today a multi-year global licensing partnership with Universal Partnerships & Licensing (UP&L) to develop a new kids construction line based on the phenomenally successful Despicable Me franchise from Universal Pictures and Illumination Entertainment.
MEGA Brands' new partnership with UP&L will introduce builders and fans to the only toy line that brings the iconic and playful world of Minions to life through building. In stores as of December 2014, the Mega Bloks® Despicable Me construction sets will offer fully buildable iconic characters, locations and vehicles, inspired by the blockbuster sequel, Despicable Me 2.
August 5, 2013 - McDonald's is on fire this summer with the toys in their Happy Meals. The Spy Gear toys were a huge hit in our house, as were the Despicable Me 2 Minion figures, and now they have gorgeous toys from Smurfs 2.
Our boy is enjoying the Minions as we dole them out to him, and so far his favorite is this Evil Minion with the party noisemaker.
The neat thing about it is that there's a mouthpiece on the back, so when you blow on it, it really does make noise.
So you can imagine his disappointment when he went to McDonald's and got a Smurf figure with a party noisemaker, and... it does not make noise. It is "just" a sculpture. Poor kid. (more after the jump)
Toys"R"Us® Becomes The Ultimate Despicable Me 2 Destination
Assemble the Minions! All-New Line of Merchandise, from Action Figures to Fart Blasters, Based on the Upcoming Film Available First at The World's Greatest Toy Store®
WAYNE, N.J., May 22, 2013 -- Toys inspired by the highly anticipated 3D-CG comedy adventure film Despicable Me 2 from Universal Pictures and Illumination Entertainment have made their debut at Toys"R"Us® stores nationwide and online at http://Toysrus.com. Through May, The World's Greatest Toy Store® is the only U.S. retailer to offer an all-new line of toys based on the movie, making it the ultimate Despicable Me 2 destination. Fans eager to get their hands on the coolest action and interactive figures, plush, games and more, need look no further than Toys"R"Us.
The movie, which arrives in theaters on July 3, is the sequel to the 2010 smash hit Despicable Me, which became the 10th-biggest animated motion picture in U.S. history. Despicable Me 2 promises more laughs with the return of super-villain Gru and his arsenal of gadgets and gizmos, his adorable girls and the unpredictably hilarious Minions.
March 2013 - Funko has announced a batch of POP! Movies vinyl figures based on Despicable Me 2.
Expect to see Gru, Agnes, Carl, Dave, and a "Mystery Villain" in stores around May 2nd.
In addition to the POP! Vinyl figures, there will also be 3D bookmarks featuring the Minions. The bookmarks should also be available around May 2nd.
Universal Partnerships & Licensing and Illumination Entertainment Sign Thinkway Toys as Global Master Toy Licensee for the Upcoming Motion-Picture Event Despicable Me 2
UNIVERSAL CITY, Calif., Jan. 5, 2012 -- Universal Partnerships & Licensing (UP&L), Illumination Entertainment and Thinkway Toys today announced that they will partner on the global production of toys based on the highly anticipated follow-up to Universal Pictures and Illumination Entertainment's blockbuster hit Despicable Me. Thinkway Toys has been awarded the master global toy license for the motion-picture event Despicable Me 2, which arrives in theaters on July 3, 2013. The announcement was made by UP&L President, Stephanie Sperber, and Thinkway Toys CEO, Albert Chan.
The enormous success of Despicable Me, which grossed more than $543 million at theaters worldwide, made its sequel one of the most sought after properties in Hollywood. Despicable Me was released in July 2010 and went on to become the 10th-highest-grossing animated film in U.S. history and the second highest-grossing animated film of 2010.