LEGO Movie Minifigure Giveaway at Real3D Regal Movie Theaters

Regal Entertainment Group Announces Limited Edition LEGO® Minifigure Giveaway to Celebrate the Opening of "THE LEGO® MOVIE"

"Pyjamas Emmet" exclusively available to Regal Crown Club members

KNOXVILLE, Tenn. -- January 30, 2014 -- Regal Entertainment Group (RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that beginning February 7, all RealD 3D Regal locations playing "THE LEGO® MOVIE" will give away a Limited Edition LEGO Minifigure to Regal Crown Club members. The "Pyjamas Emmet" giveaway will be available to 3D moviegoers while supplies last.

"Regal and Warner Bros. are excited to partner on this exclusive Pyjamas Emmet giveaway, available to Regal Crown Club members," said Ken Foreman, vice president of film marketing at Regal Entertainment Group. "Guests are now able to take the star of the new LEGO movie home with them while reliving Emmet's adventure through various worlds as he attempts to save the entire LEGO universe."

Regal guests who purchase a ticket to "THE LEGO MOVIE 3D" and use their Regal Crown Club card will receive one Emmet minifigure per transaction. Guests should take caution as it contains small parts that could present a choking hazard. The minifigures will be available at the box office upon purchase while supplies last.

"The Regal Crown Club provides guests with exclusive offers unavailable with any other loyalty program," said Ken Thewes, chief marketing officer at Regal Entertainment Group. "Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres."

The first full-length theatrical LEGO adventure, "THE LEGO MOVIE" follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.

Regal fans can access the Regal Crown Club by their card or mobile device for easy access on-the-go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.

About Regal Entertainment Group:

Regal Entertainment Group (RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,406 screens in 581 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of January 23, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.


Directed by Phil Lord & Christopher Miller, "THE LEGO MOVIE" stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman. Lord & Miller also wrote the screenplay, from a story by Dan Hageman & Kevin Hageman and Phil Lord & Christopher Miller, based on LEGO construction toys. "The LEGO Movie" is produced by Dan Lin and Roy Lee. Executive producers are Jill Wilfert, Matthew Ashton, Kathleen Fleming, Allison Abbate, Zareh Nalbandian, Jon Burton, Benjamin Melniker, Michael E. Uslan, Seanne Winslow, Matt Skiena and Bruce Berman; and co-producer is John Powers Middleton. The filmmaking team includes cinematographer Pablo Plaisted, production designer Grant Freckelton, editors David Burrows and Chris McKay, and composer Mark Mothersbaugh. Chris McKay also serves as animation co-director. "THE LEGO MOVIE" is a Warner Bros Pictures Presentation, in association with Village Roadshow Pictures, in association with LEGO System A/S, a Vertigo Entertainment/Lin Pictures Production. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. Rated PG-13 for mild action and rude humor

LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group. ©2014 The LEGO Group. Used with permission. All rights reserved.